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Beware of Mentors. I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101.
After working many years in business, both in large companies as well as startups, I’ve realized that you can learn more from peers and mentors than from any formal education program. Best of all, I find mentoring to be fun and fulfilling for both the giver and the receiver. Mentoring works best one-on-one and person-to-person.
In my own experience as a startup advisor and mentor, I find that entrepreneurs who can’t attract and maintain a highly motivated team rarely even get off the ground. There are many ways to add levity to a tough challenge, and engaging the team occasionally in some fun activities will work wonders for your team’s productivity and motivation.
I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). ” So Ethan went to work as a product manager at Google Video. I acted as the occasional mentor, advisor and coach to Ethan.
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.
I think you’ll learn more in watching the 20-minute interview that Troy Carter and I did than you will in most tech interviews because he cuts down to the raw essence of what it takes any product to be discovered and nurtured and the power of being able to connect the right emerging artist with the right influencers in a market.
Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.
Yet if that leaves you with no documented business plan or unclear strategy, most investors and even customers will walk away. I’m a total believer in servant leadership and mentoring others, but nobody wins when you are in charge as an entrepreneur, and the business fails because you didn’t do your job.
YOU Selling – My wise old friend & mentor, Ameet Shah, once told me after a meeting we had with clients (when I worked at Accenture), “there are two ways to run a meeting: asking or telling. Let’s assume you run a Customer Support software company. But how to apply “listening&# in a sales meeting?
As I was watching the investor show, Shark Tank , on TV the other night, I was struck by how quickly and how extensively the sharks focused on the background and character of the entrepreneurs, compared to time spent evaluating their products. Shares views and learns from a personal mentor. Visibly demonstrate the highest integrity.
Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.
I admit that I haven’t yet read it but I’ve had numerous discussions with Brad over the years about board structure & conduct and consider him a mentor on the topic. how to market our products and company. In the Early Days. Offering a sparring-partner function on strategic decisions. As You Start to Mature.
Be sure to encompass all your constituents, especially including customers. Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Relationships are key to happiness and productivity.
So mostly we just had to listen to customer feedback from founders, VCs and LPs. The core of the investing job of course is investing dollars into startup companies and helping as a mentor, advisor and board member on the companies in which you’ve invested. She has an amazing ethical compass with heart, compassion and drive.
He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. Natural mentors – a desire to help. On each subsequent meeting I’d learn a little bit more. Community builders.
Most of our mentors are people who have been successful entrepreneurs and investors, who have been there, and understand how to get a company to the next sage. Matt Stodder: The most important thing is to understand their customers, and who they are going after. Blake Caldwell: We believe heavily in customer in customer development.
And he has acted as a personal mentor for Justin ever since. You have to build a product that people really love. Let me say this – whether you believe in marketing at startups or not, I think we’d all agree that you can’t have a great marketing program around a mediocre product.
Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring.
In a company’s early days, it is often the developers and product marketing team who must create the product. Later it is the salespeople who must generate revenue from the product. Assist as many bosses as you can, while retaining your own boss’s productivity as your top priority. Ask For Mentoring. Monkey See.
That's funding our new product, FanMix, which is a a social media tool. The product right now is like basic Facebook, and we are updating it to a new format we think more people will want, sort of a hybrid between Pinterest and Reddit, so that you can have any combination of features between those two. We have some great mentors now.
She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. Now she had an extra $50,000 to start building out her team.
The confidence, energy, passion and humor that are hallmarks of Jonathan became muted in the pressures of needing to show financial successes to match one’s enormous product vision and ambitions. Do we have a heavy-touch implementation and support or a lightweight one by integrating with products that white-label us?
There is always the next generation of workers coming of age who expect more, as well as the current generation already having the lowest engagement and productivity levels that business has ever seen. Spend more time mentoring and coaching your team. The future of work is definitely changing, accelerated by the current pandemic.
Everyone in the outside world is talking about how great you are but internally you know that your sales aren’t ramping, your product isn’t shipping on time, you have doubts about the quality of your code, you’re not convinced you’re doing a good job on marketing – whatever. You’re stressed. WTF!! ?? !!
I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. I found their five phases of the process to be compelling, based on my own years of experience mentoring startups: Nail the pain.
In my own experience as a startup advisor and mentor, I find that entrepreneurs who can’t attract and maintain a highly motivated team rarely even get off the ground. There are many ways to add levity to a tough challenge, and engaging the team occasionally in some fun activities will work wonders for your team’s productivity and motivation.
The best ones bring in more executive leadership so you can appropriate allocate resources across sales, marketing, product, engineering and support. You finally need to start planning your product roadmap a bit further than your 2-week sprints so that the rest of the organization has a chance to preplan for new features.
In our personal lives we’re having to change our routines and figure out how to remain productive?—?often It goes without saying that if you find yourself in a really negative headspace PLEASE reach out to any trusted mentor, friend or family member. He produced a very detailed analysis of his customer base and which would be affected.
In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. Be prepared to ship a minimum viable product and pivot.
It has a huge impact on productivity, as well as morale and loyalty to the company. In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Trust causes the brain to release oxytocin, which stimulates productivity and raises motivation. So, how do you build trust?
Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compensation as the key factors determining team engagement , health, and productivity. by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability.
Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. Startups funded by rich uncles rarely think about productivity. Subtraction leads to simplicity, better usability, and easier education of your customers.
In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.
It also has to be said that bad apples on teams bring down productive even if that person is individually a superstar. Our founder, Yves Sisteron, was my mentor and board member at my first startup. Neither is very strategic nor in the best interest of either set of customers that VCs have (portfolio companies & LPs).
But privately, as a mentor to many entrepreneurs, I see mindsets and attributes that may be equally critical to success, but are not readily admitted, for fear of being too wacky. Don’t look to customers for breakthrough ideas. You now have many bosses, including partners, investors, and customers.
If you use the mentor-driven model that we pioneered at TechStars, you get entrepreneurs who are deeply connected with the broader entrepreneurial landscape. For early stage entrepreneurs seeking funding, building their product and formulating their product / market fit, an Accelerator is a great alternative.
Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Of course, some balance is required.
Every entrepreneur and every business I meet in my consulting and mentoring role has great intentions of bringing real innovation to the market, yet I find that most ideas are merely small extensions to existing solutions. Both fail to look first at what customers really need, and are willing to pay for.
Los Angeles has always been a major market for launching products, and in the era of e-commerce has become highly attractive for its large consumer population, a technology-savvy population, and affinity for new products and services. Bryan Burkhart: It''s just a natural place for us, because we serve so many corporate customers.
Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Build relationships with known business leaders.
Others are really marketers out to make money fast, and believe that they can entice customers to any offering. You will usually find the Innovator entrepreneur in the “lab” of the business working on their invention, recipe, concept, system, or product that can be built into one or many businesses. But none have any lock on success.
1) Get A Mentor. "I When enhancing your value proposition, ask the same question a newcomer would ask, "what is the best way for users to interact with the new features, irrespective of the existing customer experience?" The value of a startup's products must be obvious and easily accessed.
In fact, as a mentor to entrepreneurs and an investor, I recommend that entrepreneurs avoid using the term disruptive with investors, since many see it as implying extra high risk, a long time for payback, and extensive marketing to build the new market. Look for sizable customer populations unattractive to incumbents.
For example, I’m an introverted product guy who doesn’t care so much about building the personnel relationships needed to keep a motivated team. Balance of passion with reality and customer feedback. Today, customer loyalty is based on the “ total customer experience ,” as opposed to price or service alone.
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