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As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.
Instead of sizing up new opportunities and actively courting every new customer, you start worrying about cutting costs, repeatable processes , and overtaking known competitors. As a consultant, I hate to see you lose that startup focus on innovation, change, and customers. As the pace of change is growing, it can happen very quickly.
Netflix, which is known for its creative culture, tells employees to “Say what you think, even if it is controversial. To connect with customers, for example, you need to understand the world from their perspective, not yours – this is one area where a diverse culture can make a huge difference. Encourage courage. Take smart risks.
Even when it was published on Netflix, I had no desire to see The Founder movie, as it was clear from the film’s preview that it was yet another, “businessperson gone bad” film. Challenge the status quo and improve and innovate upon it, even if customers currently accept substandard offerings.
As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.
Customers always have alternatives, most notably continuing to do what they do today without you. Plan to make it the best experiment that you can, with metrics to focus on the “why,” as much as “what.” They are reluctant to take advantage of questioning input from outside advisors, investors, and even friendly customers.
Customers always have alternatives, most notably continuing to do what they do today without you. Plan to make it the best experiment that you can, with metrics to focus on the “why,” as much as “what.” They are reluctant to take advantage of questioning input from outside advisors, investors, and even friendly customers.
Netflix, which is known for its creative culture, tells employees to “Say what you think, even if it is controversial. To connect with customers, for example, you need to understand the world from their perspective, not yours – this is one area where a diverse culture can make a huge difference. Encourage courage. Take smart risks.
Customers always have alternatives, most notably continuing to do what they do today without you. Plan to make it the best experiment that you can, with metrics to focus on the “why,” as much as “what.” They are reluctant to take advantage of questioning input from outside advisors, investors, and even friendly customers.
As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.
Netflix, which is known for its creative culture, tells employees to “Say what you think, even if it is controversial. To connect with customers, for example, you need to understand the world from their perspective, not yours – this is one area where a diverse culture can make a huge difference. Encourage courage. Take smart risks.
Netflix, which is known for its creative culture, tells employees to “Say what you think, even if it is controversial. To connect with customers, for example, you need to understand the world from their perspective, not yours – this is one area where a diverse culture can make a huge difference. Encourage courage. Take smart risks.
Netflix, which is known for its creative culture, tells employees to “Say what you think, even if it is controversial. To connect with customers, for example, you need to understand the world from their perspective, not yours – this is one area where a diverse culture can make a huge difference. Encourage courage. Take smart risks.
Thus they are blindsided and try to react quickly when a new competitor starts stealing customers. For example, we all remember when Blockbuster realized too late that Netflix was stealing customers by offering videos online rather than via DVDs, but even then they were unable to adapt their processes and their thinking.
In top current companies, such as Google, Apple, and Netflix, cultural strategies that include greater employee freedom and fostering creativity are the norm. In fact, most see a more direct relationship between customers and their business success, so employee focus by default will end up in third place. Place shapes culture.
I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.
I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.
Netflix, which is known for its creative culture, tells employees to “Say what you think, even if it is controversial. To connect with customers, for example, you need to understand the world from their perspective, not yours – this is one area where a diverse culture can make a huge difference. Encourage courage. Take smart risks.
Customers always have alternatives, most notably continuing to do what they do today without you. Plan to make it the best experiment that you can, with metrics to focus on the “why,” as much as “what.” They are reluctant to take advantage of questioning input from outside advisors, investors, and even friendly customers.
Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. ”). .”).
After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Efficiency?
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