Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Salesforce.come is brilliant at marketing heroes and I think Marc learned it in turn from Oracle. We would take every day users from our customer base and make them heroes.

Marketing 294

Marketing Customer Custom Technical Review 294

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Startup 403

Startup Sales Software Review Technical Review 403

SoCal Tech Calendar

JUNE 14, 2016

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. The most obvious, is to drive sales. If you look at the marketing cloud, at companies like Salesforce, Oracle, and Adobe, they are providing the consumer marketing cloud.

Sales 100

Sales Santa Monica Startup Orange County 100

socalTECH

SEPTEMBER 20, 2011

Spotlight said its customers now include Comcast, MetLife, Nike, Oracle, Time Warner Cable Media Sales, NBCUniversal, Stanley Black & Decker, and Principal Financial Group. Spotlight is led by Tony Knopp, who, along with his co-founders, was previously at Stubhub. The company is backed by POint Judith Capital.

Marketing 140

Marketing Oracle Calabasas Sales 140

socalTECH

AUGUST 25, 2011

The firm says its customers include Comcast, MetLife, Nike, Oracle, Time Warner Cable Media Sales, NBC Universal, Stanley Black & Decker, and Principal Financial Group. The firm did not say how many employees it is looking to hire. Spotlight's software is used to automate corporate ticket management by corporations.

Woodland Hills 150

Woodland Hills Calabasas Oracle Entertainment 150

InfoChachkie

AUGUST 18, 2011

In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials? When I joined Oracle, they were essentially ‘the Google’ of their time.

eHarmony 204

eHarmony Media Oracle Commerce 204

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Startup Professionals Musings

AUGUST 13, 2022

billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success. Being close to your customers, your vendors, or even your competitors can make all the difference. Finding talent and financing isn’t the only hurdle to overcome on the road to startup success.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

socalTECH

AUGUST 24, 2009

One of the startup areas where we've been seeing renewed activity in the last few months is in the enterprise software space--specifically, in software-as-a-service applications targeted at corporate customers. Coming out here, I wanted to focus on what my specialty was, which is driving sales as a VP of Sales.

Oracle 145

Oracle Sales Startup Screening 145

Both Sides of the Table

OCTOBER 22, 2009

Everyone in the outside world is talking about how great you are but internally you know that your sales aren’t ramping, your product isn’t shipping on time, you have doubts about the quality of your code, you’re not convinced you’re doing a good job on marketing – whatever. Your solution? My advice: don’t.

Startup 327

Startup Sales Class CIO 327

InfoChachkie

APRIL 7, 2014

During your venture’s early stages, each partnership, fundraising round and new customer results in incremental revenue, capital and greater propagation of your company’s technology. Approximately a year later, the company’s revenues had grown significantly and there were no chest bumps after we finalized a multiple six-figure sale to Oracle.

Startup 262

Startup Oracle Journal Email 262

Both Sides of the Table

JUNE 25, 2015

As we went from a small band of missionaries hell bent on making our idea a reality, raising capital, getting press, and selling to customers – we were all having fun. We built a business with $36 million in bookings and real customers who relied upon our service.

Demand 150

Demand SaaS Startup Sales 150

Startup Professionals Musings

MAY 27, 2017

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. Customers want a solution from you, not many. Your team, customers, and investors will all be confused with your lack of focus.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

socalTECH

FEBRUARY 28, 2014

We are looking at a market which is primarily mid-level, where they are too big for using Quickbooks as their solution, but they''re not big enough to use an Oracle or SAP. Now, we''re putting together a team of engineers, sales, and marketing people to launch this nationally. What''s the model behind how you charge customers for this?

Startup 159

Startup Oracle Customer Custom 159

Both Sides of the Table

NOVEMBER 4, 2010

This is important because the customers they serve (the red line) demand a product that meets their complex requirements. So the startups tend to focus on totally new customers. Often the startups are actually serving a slightly different kind of customer or a slightly different market need. Incumbents feel threatened.

Startup 376

Startup Framework Marketing Customer 376

Startup Professionals Musings

NOVEMBER 9, 2019

billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success. Being close to your customers, your vendors, or even your competitors can make all the difference. Finding talent and financing isn’t the only hurdle to overcome on the road to startup success.

Startup 97

Startup Technical Review Oracle Software Review 97

Both Sides of the Table

DECEMBER 27, 2010

Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. Software, software, software. Them vs. Us.

Cloud Computing 320

Cloud Computing Competition Press Startup 320

socalTECH

APRIL 18, 2014

Todd Davis: I''m a veteran of Oracle, and had been CEO of an equipment finance company for the construction industry globally. Matt Brinker, our VP of products, comes from the construction industry, as does Rich Haus, our VP of Sales and Service. That''s leading to rapid conversion in our customer target base.

Mobile 133

Mobile Startup Oracle Los Angeles 133

Both Sides of the Table

MARCH 30, 2016

forward sales with some as high as 12x sales. Collectively we chose growth and the market was rewarding high growth rates over any other factor so we felt that we ought to bring in an experienced CEO who had taken companies public, who had led large, international sales organizations and who was poised to take Invoca to the next level.

Funding 150

Funding Startup SaaS Venture Capital 150

socalTECH

FEBRUARY 14, 2013

We now have over 400 customers of our product, and a good majority of the Fortune 500 and Fortune 1000 using it to put a completely new face on their important data, and using it to get that out into the hands of their employees. How do customers use your product? Or, it can come directly out of a database.

Mobile 170

Mobile Oracle Startup Content 170

Frank Addante

MAY 23, 2012

Andrew was quick to say that his competitor is "only offering this service to become popular" and that his competitor's sales pitch is that "his parents are rich so he could afford to do it for free." Focus on building a truly great product and offer it to your customers with great service to back it up.

Oracle 111

Oracle Google Competition Marketing 111

Both Sides of the Table

DECEMBER 12, 2016

He spent nearly five years at each of Salesforce.com and Oracle and was an Area VP at Salesforce leading sales efforts at some of the largest clients that Salesforce.com has. The heads of sales operations were emphatic in ways I have seldom experienced. or “Who is the budget holder on our Dupont sales campaign?”

Software 105

Software Mobile Artificial Inteligence Oracle 105

Both Sides of the Table

FEBRUARY 24, 2019

They therefore often play the role of the “voice of the customer” and bring important relationships. I had the former head of Oracle, UK, Philip Crawford , on my first board and I found his advice and experience invaluable. The second is that they are usually very experienced operators that can mentor the founding team. independent.

Startup 187

Startup Writing Venture Capital Oracle 187

Startup Professionals Musings

MAY 16, 2015

billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success. Being close to your customers, your vendors, or even your competitors can make all the difference. Finding talent and financing isn’t the only hurdle to overcome on the road to startup success.

Startup 109

Startup Technical Review Oracle Software Review 109

InfoChachkie

JUNE 24, 2013

One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. We decided to shake things up and take a risk at the biggest data management summit, attended by multi-billion dollar corporations, including IBM, Oracle and Informatica.

Marketing 239

Marketing Conference Startup RSS 239

Both Sides of the Table

AUGUST 14, 2011

Obviously they wish they would have figured this out a bit more quickly, but as a young team I personally cut them a little bit more slack than I would if it were Oracle, for example. Understand the Gravity of the Situation for Your Customers. Startups often have advisors that help on recruiting, fund raising, biz dev, sales, etc.

Startup 329

Startup Press Training Media 329

Both Sides of the Table

SEPTEMBER 22, 2012

It might be for technical reasons or it might be for customer adoption reasons. Many entrepreneurs would have / could have built successful businesses that changed their lives, enriched their careers, provided value to customers and made money for those involved. In revenue terms our first two years of sales were $2.1

Startup 390

Startup Venture Capital Entrepreneur Technical Review 390

Startup Professionals Musings

DECEMBER 2, 2017

billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success. Being close to your customers, your vendors, or even your competitors can make all the difference. Finding talent and financing isn’t the only hurdle to overcome on the road to startup success.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

DECEMBER 7, 2013

billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success. Being close to your customers, your vendors, or even your competitors can make all the difference. Finding talent and financing isn’t the only hurdle to overcome on the road to startup success.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

InfoChachkie

MAY 23, 2011

Exclusivity excludes your startup from taking full advantage of future customer, partner and market opportunities. The best way to ensure that the BDC will remain focused on promoting your technology is to require it to commit to a minimum amount of sales in order to retain excludesivity. The Short List.

Technical Review 183

Technical Review Marketing Sales Competition 183

Frank Addante

MAY 23, 2012

Andrew was quick to say that his competitor is “only offering this service to become popular” and that his competitor’s sales pitch is that “his parents are rich so he could afford to do it for free.” Focus on building a truly great product and offer it to your customers with great service to back it up.

Oracle 63

Oracle Google Competition Marketing 63

InfoChachkie

JUNE 24, 2013

One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. We decided to shake things up and take a risk at the biggest data management summit, attended by multi-billion dollar corporations, including IBM, Oracle and Informatica.

Marketing 133

Marketing Conference Startup Oracle 133

socalTECH

JULY 23, 2009

It's unusual to have a CEO from the technology side, they're usually from sales. It's a very interesting process, and although we can't use lots of names, our customers will talk to other companies and tell them they have to have this, which is pretty neat. How much competition is there in this space with people like Oracle, SAP, etc?

Startup 124

Startup Software Review CTO Hire Oracle 124

Startup Professionals Musings

JUNE 15, 2010

How will you generate awareness and close sales? Pretty much anything that goes into a business plan falls into one of these four categories: Opportunity : Every successful business exploits an opportunity. What is your plan for completing the development of your product and getting it ready to market? What kind of facilities will you need?

Startup 91

Startup Oracle Entrepreneur Ideas 91

InfoChachkie

NOVEMBER 9, 2010

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle. All rights reserved.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140

InfoChachkie

NOVEMBER 9, 2010

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

Tech Zulu Event

JANUARY 20, 2012

Prior to Idealab, Alex led sales and marketing efforts for venture-backed startups focused on enterprise software and services. Dinesh is a highly entrepreneurial executive with a track record of driving sales through innovative biz-dev and online marketing techniques. Custom ad deals and partnerships.

Idealab 84

Idealab Tech Coast Angels CalTech Startup 84