Customer Oracle Technical Review 
Both Sides of the Table
JULY 26, 2010
Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.
Both Sides of the Table
JULY 1, 2010
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.
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Both Sides of the Table
MARCH 19, 2013
And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. How do you get referenceable customers?
Both Sides of the Table
OCTOBER 12, 2010
I see way too many startup founders who don’t have experience in selling and probably don’t feel that comfortable going to customers and asking for orders. This is probably because many founders are product or technology people. I only found out through customer meetings.
Both Sides of the Table
APRIL 3, 2014
Most technology startups seem to be funded by product people or business people. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers.
socalTECH
DECEMBER 3, 2012
Currently, we have over a thousand customers, with customers ranging from anywhere from 100 employees to clients with more than a 100,000. Most of the top 100 cities and counties in the country are our customers, and twenty out of fifty states run all their recruiting and HR through our system.
Both Sides of the Table
FEBRUARY 5, 2011
Most technology startups seem to be funded by product people or business people. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. They’re in beta).
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