Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Craft an “About” page.

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Startup Professionals Musings

FEBRUARY 21, 2021

Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.

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Both Sides of the Table

DECEMBER 17, 2013

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

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Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. And as I always assert, “Great companies are built in downturns.

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Marketing Case Study Metrics Sales 354

Both Sides of the Table

NOVEMBER 16, 2014

But if you level up , raise capital and grow customers, revenue and staff – life changes. The “doers” in your organization. You motivate, cajole, reassign tasks, hire, fire and push the organization forward. They want to help the organization determine what must be built and when. You set direction.

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Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers. Build relationships and stop surveying customers.

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Berkonomics

DECEMBER 28, 2017

I am chairman of the Technology Division of the ABL Organization, a roundtable organization with multiple CEO roundtables of about twelve members each, meeting monthly. 15% might be spent networking with those in the CEO’s relationship circle, including the roundtable organizations.

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Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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Both Sides of the Table

SEPTEMBER 10, 2021

How our VC Firms Like Ours Organizing to Meet the Challenges? We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. If we wanted to we could have sold > 2x the fund easily in the secondary markets with significant upside remaining. just to name a few!

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Both Sides of the Table

APRIL 21, 2013

So he made hand-made batches in a bucket and drove it to customers in his van. When his packaging suppliers tried to get him to change his product to make it less hot or more sweet for American customers he refused, “ “Hot sauce must be hot. If our product is still welcomed by the customer, then we will keep growing.”

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Both Sides of the Table

OCTOBER 25, 2014

The reply was, “So many of our employees fly every week to projects and by seeing us advertised every time they fly they feel more proud working for our organization.” Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. Ironic, of course.

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Press Google Course Writing 415

Berkonomics

AUGUST 31, 2017

You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. The customer pays for all or at least 90% of the bill, perhaps holding back a retainer awaiting completion.

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Both Sides of the Table

APRIL 3, 2014

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Customer also buy social proof because others are acting as strong references.

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Sales Help Startup Pricing 382

TechCrunch LA

OCTOBER 5, 2020

GrubMarket has built itself as a profitable but quiet giant that underpins the fuel that helps companies in all of these categories by becoming one of the critical companies building bridges between food producers and those that interact with customers. Its opportunity comes in the form of disruption and a gap in the market.

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Technical Review Startup Marketing San Diego 343

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

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socalTECH

JUNE 25, 2020

San Diego-based ClickUp , a startup which develops "remote work" software aimed at helping organizations collaborate on projects, has raised $35M in a Series A funding round. The funding was led by Craft Ventures, and also included Georgian Partners. As part of the funding, David Sacks has joined the board.

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TechCrunch LA

OCTOBER 28, 2020

“Today’s startup economy depends on the expertise of industry specialists as much or more than full-time generalists,” said Nick Green, co-founder and CEO Thrive Market, MarketerHire customer and investor, in a statement.

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Marketing Netflix Services Company 265

socalTECH

MAY 22, 2019

David Wood: We make event planning software for social organizations. It's all about a social organization, like a Boy Scout group, a Girl Scout group, a religious organization like a church, K-12 such as when they do field outings, but also holiday parties and company meetings, sales force organizations.

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Startup Evite Organization Software 212

Berkonomics

FEBRUARY 15, 2024

Email readers, continue here…] I am chairman of the Technology Division of the ABL Organization, a roundtable organization with multiple CEO roundtables of about twelve members each, meeting monthly. 15% might be spent networking with those in the CEO’s relationship circle, including the roundtable organizations.

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Both Sides of the Table

APRIL 10, 2014

You finally need to start planning your product roadmap a bit further than your 2-week sprints so that the rest of the organization has a chance to preplan for new features. The C-round CEO still gets her hand dirty but shouldn’t be a control freak or become a bottleneck in the organization. But you have him now.

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Startup Resource Venture Capital Activity 381

TechCrunch LA

MARCH 27, 2021

ServiceTitan now boasts more than 7,500 customers that employ more than 100,000 technicians and conduct nearly $20 billion worth of transactions providing services ranging from plumbing, air conditioning, electrical work, chimney, pest services and lawn care. Based in Glendale, Calif.,

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SaaS Glendale Statistics Los Angeles 292

Berkonomics

MAY 17, 2018

It is a story about focus upon the customer, first. An event of extraordinary customer service. Their largest customer, Hamilton Island Resort, had just suffered a fire that destroyed the building containing their large minicomputer installation. Then I immediately called the CEO of the Florida customer to explain.

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Startup Professionals Musings

JUNE 21, 2020

In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability, and growth: Some element of organic growth is a good thing. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion. Martin Zwilling.

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Organization Invest Customer Custom 173

Startup Professionals Musings

SEPTEMBER 15, 2021

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Social responsibility opens the door to a broader customer base. Doing business is a human process.

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Startup Organization Customer Custom 149

TechCrunch LA

MAY 15, 2022

Both of the pilots are starting out small and delivering food from only a few unnamed merchants (including, perhaps, an organic cafe and juicery called Kreation, given the above image in this article?). Customers will be charged for deliveries with both Serve and Motional, including the cost of food, according to Uber.

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West Hollywood Los Angeles Santa Monica Customer 232

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization. Doing business is a human process.

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Organization Startup Pricing Customer 143

Startup Professionals Musings

NOVEMBER 6, 2022

Unfortunately, in mature companies, a larger and larger percentage of employees forget company survival and customers as the objectives, and focus only on their own personal gain. Every startup team member is close to the customer front lines, so they see how every function does or does not add value to the service they give to the customer.

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Satisfaction Organization Customer Custom 147

TechCrunch LA

MAY 23, 2019

Rather than having to do painful biopsies which often come with significant side effects, Gal’s software can now be used to slash the cost for a full-body MRI scan designed to screen for 11 different types of cancer in men and another 13 types of cancer in women (who have more organs that are likely to develop cancer).

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Artificial Inteligence Screening Startup Los Angeles 278

Berkonomics

JULY 7, 2022

Many times, it is a customer, an employee, or an industry conference that sparks the idea that drives you to create and express your vision of the future for your company or product line. And each of us tasked with a senior role in an enterprise should dedicate some amount of time to just this. Email readers, continue here…].

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Startup Professionals Musings

DECEMBER 20, 2020

Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities. Seek out only the best potential partners and customer leaders.

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Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. I especially like Cushman’s outline of the ten principles which distinguish the organization and operation of an open business from the more traditional closed model.

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Organization Social Media Examples Customer 126

Startup Professionals Musings

NOVEMBER 19, 2022

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Maintain a customer-centric focus.

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Organization Social Media Guide Customer 119

socalTECH

MARCH 11, 2021

According to the company, it is offering up zero-fee, cashback banking services to customers, serving primarily Asian-Americans and immigrants in the United States. The company has coupled its banking services with cash back at stores, and donations to charitable organizations supporting the Asian-American community.

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Idealab Seed Funding Pasadena Organization 164

TechCrunch LA

MARCH 5, 2020

The new moped is the latest effort by Bird to diversify its product offerings to capture more customers. SXSW organizers said March 2 that the “2020 event is proceeding with safety as a top priority.” The SXSW festival has not been cancelled yet, although numerous companies are pulling out over concerns of the coronavirus.

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Technical Review Framework Los Angeles Mobile 237

Startup Professionals Musings

DECEMBER 14, 2020

Today’s business mantra must be “Take care of your people and they will take care of your customers.” Once a product-first, customer-second, and employee-last culture is set, it is extremely hard to change. As well, you need to focus externally on getting feedback from customers, suppliers, and competitors.

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Organization Startup Entrepreneur Satisfaction 160

Both Sides of the Table

NOVEMBER 18, 2012

Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting. I didn’t want to disappoint my customers. People seldom understand that when enterprise customers choose your software it isn’t just a purchase order.

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