Remove Customer Remove Outsource Remove Sales
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Startup 403
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TaskUs Names Chief Customer Officer

socalTECH

Los Angeles-based TaskUs , which provides outsourced customer support and other back-end support for technology companies, said today that it has named Jarrod Johnson as Chief Customer Officer. Johnson was previously SVP of Sales at TaskUs, and will be based in the company's Dallas offices.

Customer 127
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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

I recently did a post for startups on understanding sales people. I know this will fall like a lead balloon to the many people who believe it is possible to have a [insert: startup incubator or technology accelerator or technology consultant or outsource firm] build your technology. I don’t believe that one exists.

CTO Hire 400
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Public relations at a startup is a sales process. Perform China Syndrome Market Analysis.

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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

Early in a services business there is usually no profits as the company reinvests in hiring people to grow, but by $20 million in sales the company should at least be pulling in 10% profits (if not more) depending on how much is reinvested. Often in this strategy you end up giving them the product for free and bill them only services fees.

Services 332
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164
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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Image: AP Photo/Francois Mori.