Remove Customer Remove Pricing Remove Product
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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

Customer 341
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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.

Pricing 226
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers.

Sales 382
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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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My Favorite Entrepreneur Story in a Long Time

Both Sides of the Table

Was this the latest Chinese product to take off in the US? So he made hand-made batches in a bucket and drove it to customers in his van. He was driven by wanting to provide a great product. He didn’t want to compromise on product as he knew he would be forced to if he had to expand too quickly. What did it mean?

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Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

You need to first create a compelling product. Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. You need product / market fit. Product / market fit is everything. ” True.

Startup 401
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

help you integrate your product with other systems making it harder for your product to be replaced by competitors. Only Work on Projects That Support Your Core Product Effort. In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product.