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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

Product 424
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LA-based Replicated adds former GitLab head of product as its chief product officer

TechCrunch LA

Replicated , the Los Angeles-based company pitching monitoring and management services for Kubernetes-based applications, has managed to bring on the former head of product of the $2.75 billion-valued programming giant GitLab as its new chief product officer. . Mark Pundsack is joining the company as it moves to scale its business.

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Darkstore launches FastAF app for same-day product delivery

TechCrunch LA

FastAF is built on top of Darkstore, which already has relationships with a number of brands that store their products in Darkstores for same-day delivery. With Darkstore, companies like Nike, Adidas and Levis are able to offer same-day delivery to customers by storing their products inside Darkstore’s urban fulfillment centers.

Product 236
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Your “drop dead” question for a customer survey

Berkonomics

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Why it’s a great question. What a great test. Other question for a great survey.

Customer 218
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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 171
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Customer empowerment? Blame the Internet.

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Entering the age of mass customization. The post Customer empowerment? Blame the Internet.

Customer 156
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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

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