Customer Sales Writing 
Both Sides of the Table
FEBRUARY 3, 2010
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.
Both Sides of the Table
JUNE 17, 2013
In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
FEBRUARY 5, 2011
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
Both Sides of the Table
JUNE 23, 2013
Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company. This solves the customer question, “Why Buy Anything?”.
Both Sides of the Table
NOVEMBER 2, 2010
This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.
Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. o Everything is for sale but it’s the price that moves the timing. Passion: Have to be able to motivate people, customers, team, yourself.
Both Sides of the Table
MARCH 31, 2012
Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. Specifically, 1.
Expert insights. Personalized for you.
314 
Let's personalize your content