Remove Customer Remove SEM Remove Social Media Remove Venture Capital
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Startup Business Model Considerations

SoCal CTO

Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Market Size. Choose that market.

Startup 150
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It should lead to higher conversion rates and happier customers. I’ll save it for a future post.

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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Consider Usher a hard-working early-stage VC. It’s that sort of mentorship experience that drives many of us hands-on VCs. You should start by getting out and talking directly with customers as Bieber did. The media eats it up as they always need something to write about. And they have done hundreds of them.