Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business.

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

APRIL 21, 2013

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

JUNE 30, 2014

I know that finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events.

Startup 101

Startup Blogging Writing Google 101

Tech Zulu Event

OCTOBER 10, 2012

As a treat to Angelinos, this coming weekend October 13th and 14th, Reiss is flying to Los Angeles from Copenhagen, Denmark and will be conducting two limited seating seminars in Culver City. October 14: Putting the content into content strategy – effective writing for interactive media.

Culver City 105

Culver City Design Content Writing 105

Startup Professionals Musings

NOVEMBER 24, 2012

Beyond the fear, many really don’t get the value of being willing and able to communicate effectively with team members, investors, customers, and a myriad of other support people, both one-on-one and one-to-many. As your company grows, you have to host customer seminars.

Entrepreneur 126

Entrepreneur Media Customer Custom 126

Startup Professionals Musings

NOVEMBER 29, 2010

So finding time is hard, and good writing is simply not what most people do. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events.

Blogging 93

Blogging Invest Startup Writing 93