Remove Customer Remove SEO Remove Summary
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Everything we were taught pre-Internet is still relevant.

Marketing 379
article thumbnail

5 Steps to Sell the Way Your Customers Want to Buy

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. ESPN, Forbes, AOL were customers. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). Thank you. (if

Capital 265
article thumbnail

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Summary: Team Leadership skills, operating knowhow and industry knowledge are all tremendously important. Think of web vs. mobile.

article thumbnail

5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Startup 105
article thumbnail

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Blogging is an important way to build an audience and also drive SEO traffic. What should you blog about?

Blogging 286
article thumbnail

5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Tips 93