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MomentFeed Launches Local Landing Page Templates

socalTECH

Santa Monica-based MomentFeed , which develops software tools that helps multi-location brands manage the customer experience of mobile consumers, says it is making it easier for its customers to build landing pages for their locations.

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Local Corporation Debuts New Digital Marketing Service

socalTECH

The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing. The product includes web hosting, social media, mobile, content creation, website creation, SEO, and other services for those businesses. The new tool will start at $249 per month for SMBs.

Marketing 169
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing 307
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7 Tools Businesses Can Use to Improve Employee Management

Tech Zulu Event

They can utilize seven tools to improve employee management. Among the tools are BoostSuite, Blue Coat, Boomerang, and QuickBooks. Other tools include Zenefits, Genbook, and HipChat. The software does keyword research, and it has an SEO checklist. It also comes with a conversion optimization tool. BoostSuite.

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5 Steps to Sell the Way Your Customers Want to Buy

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Your blog followers will be your best customers.