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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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Social Media Faking It – Cheaper Than You May Think, But Still Not Worth It

InfoChachkie

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. The Cost Of Fake Fame.

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How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

This is the mysterious and dreaded due diligence process, which can kill the whole deal. Some entrepreneurs do very little to prepare for due diligence, assuming all the talking has already been done, and the business plan and results to-date tell the right story. Visit reference customers, partners, and vendors.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

This is the mysterious and dreaded due diligence process, which can kill the whole deal. Some entrepreneurs do very little to prepare for due diligence, assuming all the talking has already been done, and the business plan and results to-date tell the right story. Visit reference customers, partners, and vendors.

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Social Media ?? Beyond Targeted Ads

SoCal Tech Calendar

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. However, they dont know where to start, what their customers expect, what they can do with the data they collect, and most importantly, how all of the effort will increase their ROI.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I’d strongly encourage you to read it.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

Clearly in an enterprise customer this is unlikely. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” ” “I’m already in a pilot with one of your competitors.”

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