Customer Social Media White Paper 
Startup Professionals Musings
AUGUST 14, 2020
Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.
Startup Professionals Musings
JANUARY 17, 2013
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.
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Startup Professionals Musings
MARCH 16, 2014
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.
Startup Professionals Musings
DECEMBER 7, 2010
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you.
Startup Professionals Musings
MAY 6, 2023
Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.
Startup Professionals Musings
APRIL 24, 2019
You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. I still see too many aspiring business leaders highlighting their technology, product features, and price, more than customer value and usability.
Startup Professionals Musings
FEBRUARY 16, 2018
The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.
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