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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take. People throw them around at cocktail parties.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing. Yet it is more alive than ever before.

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With an ARR topping $250 million, LA’s vertical SAAS superstar ServiceTitan is now worth $8.3 billion

TechCrunch LA

ServiceTitan now boasts more than 7,500 customers that employ more than 100,000 technicians and conduct nearly $20 billion worth of transactions providing services ranging from plumbing, air conditioning, electrical work, chimney, pest services and lawn care.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

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CallFire Claims Record Growth

socalTECH

Among other statistics, CallFire said it billed its customers for more than 185 million minutes in 2012; the firm offers up those minutes starting at 3.5 Callfire was a provider of calling and telephony services to many political campaigns during the election cycle, and is also used by companies for emergency communications.

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Esri Wins UAE

socalTECH

Redland-based geographical information systems (GIS) software maker Esri announced this morning that it has entered into a memorandum of understanding (MOU), with the national statistics agency for the United Arab Emirates. According to Esri, the MOU came with the UAE's Federal Competitiveness and Statistics Authority (FCSA).

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Can you create a great customer case study?

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. Using new tools in a social age.