Both Sides of the Table
JULY 26, 2010
Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. These are the people who want to see ROI studies (business), read NY Times reviews by David Pogue or WSJ reviews by Walt Mossberg (consumer). It looks cool, but I can wait.
Berkonomics
JUNE 30, 2012
And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
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Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
socalTECH
APRIL 26, 2018
In a study which belies the opt-cited preference for "young" entrepreneurs in the startup and venture capital industry, a new study from the Massachusetts Institute of Technology find that the mean age of the founders of the 1,000 fastest growing new ventures in the U.S. is actually 45.0.
InfoChachkie
DECEMBER 9, 2013
During the period studied, only "1.3% In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. The post Happy Customers Make Gender Bias (Nearly) Irrelevant appeared first on John Greathouse.' of privately held companies had a female founder, 6.5%
Startup Professionals Musings
APRIL 14, 2021
Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.
Startup Professionals Musings
JUNE 23, 2021
Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.
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