Customer Study Technical Review 
Both Sides of the Table
JULY 26, 2010
Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.
Startup Professionals Musings
MAY 25, 2022
You need to do the due diligence to make that decision before you sign away your equity. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. Always make sure you can enjoy some fun together.
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Both Sides of the Table
SEPTEMBER 15, 2022
The market was down considerably with public valuations down 53–79% across the four sectors we were reviewing (it is since down even further). ==> Aside, we also have a NEW LA-based partner I’m thrilled to announce: Nick Kim. First in late-stage tech companies and then it will filter back to Growth and then A and ultimately Seed Rounds.
Berkonomics
JUNE 30, 2012
And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Both Sides of the Table
DECEMBER 17, 2013
Clearly in an enterprise customer this is unlikely. We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.
Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. they’ll flock to your channel with marketing budgets and tech prowess.
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