Customer and TCOSC - Southern California Tech Central

Next-Gen Customer Targeting: New Technologies To Improve Marketing ROI

SoCal Tech Calendar

NOVEMBER 6, 2009

Thursday, November 12, 2009 -- Next-Gen Customer Targeting: New Technologies To Improve Marketing ROI. There are several new technologies that you can use to gain better insight and reach your targeted customers more efficiently and effectively.

Technology Council

Technology Council TCOSC Customer Custom

Hidden Revenue: Mining Your Customer Base for Extra Profit

SoCal Tech Calendar

NOVEMBER 3, 2009

Thursday, November 5, 2009 -- Hidden Revenue: Mining Your Customer Base for Extra Profit. Many companies focus almost exclusively on bringing in new customers, leaving many profit dollars on the table. See [link] (more).

Customer

Customer Custom Technology Council TCOSC

5 Keys to a Customer Centric Organization

SoCal Tech Calendar

MARCH 6, 2009

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

Organization

Organization Customer Custom Technology Council

12 Ideas for Stronger Website Engagement

SoCal Tech Calendar

SEPTEMBER 14, 2012

TCOSC Marketing and Sales Executives Society. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs". Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement.

Ideas

Ideas Technology Council TCOSC Content

Thinking Beyond the Browser

SoCal Tech Calendar

SEPTEMBER 9, 2011

Your customers are skipping the url and using apps for business. Learn how Mike Colombo, Partner and CEO, Partner at MAARK is helping his biggest B2B clients think beyond the browser and win the race for customers and sales productivity. Thursday, September 15, 2011 -- Business Apps Reign King Thinking Beyond the Browser.

Technology Council

Technology Council TCOSC Web Sales

Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

NOVEMBER 14, 2012

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era. See [link] (more)

Social Media

Social Media Media Technology Council TCOSC

Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

NOVEMBER 9, 2012

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era.

Social Media

Social Media Media Technology Council TCOSC

Virtual Events: Selling More by Spending Less

SoCal Tech Calendar

MARCH 10, 2011

TCOSC Marketing and Sales Executive Society. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer. See [link] (more)

Technology Council

Technology Council TCOSC Sales Media

Marketing Automation

SoCal Tech Calendar

MAY 9, 2011

TCOSC Marketing and Sales Executives Society. These organizations have seen sales lead increases of 40-80%, higher conversation rates, brand awareness increase, and better customer interaction. Thursday, May 12, 2011 -- Marketing Automation: Driving 40-80% More Leads That Close.

Marketing

Marketing Technology Council TCOSC Organization

Strategic Alliances

SoCal Tech Calendar

OCTOBER 8, 2010

Strategic alliances, ranging from customer-supplier relationships to joint venture companies, can provide a business with the strategic ingredients needed to accelerate the growth of its top and bottom lines in ways it couldn't with only its internal resources. Thursday, October 14, 2010 -- Strategic Alliances. Funding and MandA Society.

Technology Council

Technology Council TCOSC Resource Funding

Building your brand by sharing your values

SoCal Tech Calendar

MAY 7, 2010

But you can transcend that and tip the scales in your favor if you can connect with your customers on an emotional level. Thursday, May 13, 2010 -- Building your brand by sharing your values. Purchase decisions in the technology space can often seem like they are based on rational collections of data and price. See [link] (more).

Technology Council

Technology Council TCOSC Tips Pricing

The Art of Building an Effective Advisory Board

SoCal Tech Calendar

OCTOBER 10, 2012

They can make a huge difference when you need to get objective advice, scout the marketplace, identify future trends, fill strategic positions, or gain introductions to new customers. Tuesday, October 16, 2012 -- The Art of Building an Effective Advisory Board. The 'xFactor' for Entrepreneurial Success!

Technology Council

Technology Council TCOSC Customer Custom

The Digital Data Revolution

SoCal Tech Calendar

JANUARY 25, 2012

The increasing availability and granularity of information about customers will create opportunities, but is also disruptive and raises privacy concerns. Tuesday, January 31, 2012 -- The Digital Data Revolution. The amount of data available to businesses has been increasing exponentially.

Technology Council

Technology Council TCOSC Social Network Competition

Driving Revenue thru Relationships

SoCal Tech Calendar

SEPTEMBER 3, 2010

Brands have expanded their business by connecting with millions of customers and prospects in a more authentic way. Thursday, September 9, 2010 -- Driving Revenue thru Relationships: The New Social Business Model that Works. Learn how companies such as Cisco, SAP, Intel, NIKE Inc., Lufthansa, Swiss Re, T-Mobile and Yum!

Technology Council

Technology Council TCOSC Case Study Study