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Do you agree with “Fail fast?”

Berkonomics

If you discover and become convinced that your vision is flawed, or the product impossible to create within cost and time expectations, or the demand impossible to quantify, or revenues never close to plan, then it would certainly be time to rethink the plan and product. Could you pivot to save the company? Ragged edges all four sides.”

Incubator 156
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You’re the general. So, make your strategic plan!

Berkonomics

The structure combines the listing of your goal with a series of strategies and then tactics, each designed to support each other, each measurable and made public throughout the organization. Email readers, continue here…] Here are some example strategies from some of my companies over the recent years. Let’s call it “OST.”

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GM exits car-sharing business and shuts down Maven

TechCrunch LA

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. Below is a screenshot of the email sent Tuesday morning to Maven customers. Image Credits: Screenshot/Maven email. The Verge was the first to report the story.

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Make your detailed strategic plan!

Berkonomics

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Resource 156
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Think like a general! Create strategies and tactics now.

Berkonomics

The structure combined the listing of the goal with a series of strategies and then tactics, each designed to support each other, each measurable and made public throughout the organization. Create a hosted “software as a service” or “on demand” addition to our product line by end of (next) year.

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Could you be your company’s bottleneck?

Berkonomics

Common to all bottlenecks are three factors: [Email readers, continue here…] . The bottleneck itself strains to keep up with demand, often to the point of reducing its own efficiency in the process of attempting to keep up with demand. The three common factors making a bottleneck. Of course, you could fit that definition.

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Here’s the test: Can you create 5 strategies and 5 tactics to achieve your goal?

Berkonomics

Email readers, continue here…]. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. EMEA, Asia, Latin America.

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