Berkonomics

AUGUST 16, 2018

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. The risk of the daily routine. Yes, I know.

Marketing 120

Marketing Demand Media Entrepreneur 120

Berkonomics

NOVEMBER 11, 2021

This form of thinking has been unusually true during the current rise of social media platforms, where market share became the primary goal of a company, with revenues and profitability to follow later. Experienced CEOs often make it a habit to scale because of demand, reducing risk and mating cost to growth in revenues.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

socalTECH

JANUARY 14, 2016

The company said it acquired Ausweb , a hosting firm in Australia, Offers.com , a digital media company here in the US; On Demand Recovery , a provider of backup services in the UK; and MX Toolbox , an email security company also based here in the US. j2 is led by Hemi Zucker.

Company 100

Company Companies Acquisition Demand 100

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Metrics Marketing Demand Paramount 101

Tech.Co

JULY 13, 2023

Initially pinned as a generative AI startup for Twitter when it first hit the headlines back in April, the xAI website seems to suggest that the new startup will remain separate from the social media platform, as well as Musk's collection of other technology companies. The post What Is xAI?

Artificial Inteligence 109

Artificial Inteligence ChatGPT Generative AI Technical Review 109

Berkonomics

NOVEMBER 19, 2015

Especially for those of us producing forms of media for consumption, from books to movies to music to games and more, our customers expect delivery in the form of bits over the Internet upon demand, usable on a multitude of devices, and sometimes stored in the cloud at no additional cost. WHAT I want, WHEN I want, and WHERE I want.’.

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Customer Custom Demand Email 120

Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. They want the raw data versus a polished message.

Customer 173

Customer Custom Social Media Technical Review 173

Berkonomics

JUNE 16, 2016

Phishing, a play on the word “fishing,” is a dangerous form of executive or CEO email fraud, and is negatively impacting individuals and companies worldwide. Phishing can hook you through infected emails – or links to a fake website containing malware – or information capturing forms you are asked to complete.

Anthem 120

Anthem Software Review Email Organization 120

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 104

Social Media Media Marketing Social Network 104

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. Nick Desai: Jack Steinfeld--which everyone knows as Body by Jake--is the founder of Global Fitness Media.

Media 168

Media Pricing Sites Training 168

TechCrunch LA

MARCH 18, 2019

Along the way, we found ourselves constantly surprised by unanticipated applications that suddenly appeared and gained huge adoption across the Internet; this was the case with email, the World Wide Web, peer-to-peer file sharing, user generated content, Napster, YouTube, Instagram, social networking, etc.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

socalTECH

MARCH 2, 2011

Citing an email sent to Mahalo's "Guides", who develop content for Mahalo, the report said that, so far, the Google changes have led to a "significant dip" in traffic and revenues. The move also includes a suspension of Mahalo's Guides program, which solicited content from freelancers. READ MORE>>.

Mahalo 133

Mahalo Report Santa Monica Guide 133

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. In his early career he realized the importance of email lists. He was riveting.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Marty Zwilling.

Social Media 88

Social Media Media Marketing Social Network 88

SoCal Tech Calendar

OCTOBER 29, 2008

Richard Rosenblatt, Demand Media, shares his journey with a time for QandA. Email claudia.morataya@marshall.usc.edu. Thursday, October 30, 2008 -- USC Entrepreneur of the Year - Marshall School of Business.

Entrepreneur 100

Entrepreneur USC Demand Email 100

Startup Professionals Musings

MARCH 14, 2022

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Make your company visible, reachable and responsive through social networks.

Customer 137

Customer Custom Technical Review Symantec 137

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Marketing 76

Marketing Social Media Content Media 76

Tech.Co

DECEMBER 29, 2023

Sign up to Tech.co's weekly newsletter today Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. You can unsubscribe at any time.

Startup 199

Startup Generative AI Newsletter Tool 199

socalTECH

APRIL 2, 2014

Smartify''s software-as-a-service platform automates all aspects of their digital marketing, across their channels, including mobile, social, email, and web. We''re growing and scaling to meet the demands of the market. It''s unique in that we can integrate that into CRM systems, email systems, point-of-sale.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 82

Marketing Demand Startup Customer 82

socalTECH

NOVEMBER 11, 2013

We''re also happy to announce some of the first sponsors who are going to be supporting the awards and the event, including: Internap , PricewaterhouseCoopers , Demand Media , Ramprate , Cresa Partners , UK Trade & Investment (with many others coming on board). Interested in adding your name as a sponsor of the awards? READ MORE>>.

SoCalTech 124

SoCalTech Southern California News Entrepreneur 124

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 104

Marketing Demand Startup Customer 104

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

TechEmpower

OCTOBER 9, 2023

In layman's terms, while conventional search mechanisms demand exact phrases or keywords to return relevant results, LLMs can understand and interpret the intent and context behind a query. This category encompasses a vast array of content, from emails and text documents to social media posts.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Customer 100

Customer Custom Marketing Demand 100

Berkonomics

MAY 21, 2015

This form of thinking has been unusually true during the rise of social media, where market share became the primary goal of a company, with revenues and profitability to follow later. Experienced CEOs often make it a habit to scale as a result of demand, reducing risk and mating cost to growth in revenues.

Venture Capital 120

Venture Capital Social Media Invest Marketing 120

Startup Professionals Musings

MAY 1, 2019

It’s time to really focus on social media, videos, and email. With that first wave of customers comes a whole set of additional demands on your time and energy. Change, hard work, and learning should be nothing new to you, so don’t let these new demands of scaling be your downfall.

Metrics 86

Metrics Startup Training Customer 86

Tech.Co

JULY 31, 2017

After being disrupted with an email notification, an average person will need 23 minutes and 15 seconds to regain their focus again. Yet as an entrepreneur, you can rarely hide under the rock and pretend there’s nothing else happening around you and no one is demanding your attention.

Snapchat 61

Snapchat Product Email Social Media 61

socalTECH

MARCH 19, 2009

The firm said that it has commercially released its software, which helps artists generate demand from fans via direct marketing, social networking and other online channels, widgets, as well as email campaigns. Tags: marketing content topspin artists sxsw music media. READ MORE>>.

Software 100

Software Marketing Redpoint Venice 100

Both Sides of the Table

APRIL 21, 2010

So there is likely robust demand from borrowers. The idea is that in a world in which companies need to deal with customer support requests from Twitter, Facebook, email, phone, IM, etc. Collaboration in business starts and ends with email. In business you spend your life in email. Enter P2P lending. Enter Xobni.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Marketing 91

Marketing Startup Demand Customer 91

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Tech.Co

DECEMBER 28, 2022

Please fill in your email. And in addition to streamlining biofuel production, Reversion is also developing ways to improve energy storage for when supply exceeds demand, taking a multi-pronged approach to sustainable power generation. . The podcasting and multi-media market is a notoriously hard one to break into.

Startup 113

Startup Artificial Inteligence Platform Newsletter 113

socalTECH

MARCH 20, 2009

We Create Demand for California's Technology Companies. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblog.com is presenting their 13th Under the Radar conference in Mountain View, CA. Email us at info@socaltech.com. Backing Southern California's next great technology companies.

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Rustic Canyon Southern California Technology Council High Tech 100

Startup Professionals Musings

FEBRUARY 24, 2017

Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy. Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

Social Media 56

Social Media Pricing Technical Review Demand 56