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Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / InternetBrands. They would launch quickly and test whether or not there is any demand. I commented that many young entrepreneurs I talk to these days have a desire to “go plural&# and create an incubator. Shopping.com.
Scott left the company, which eventually IPO’d and became InternetBrands. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Current round: $4. Total raised: $6.0mm.
We've both build marketing technology platforms in emerging digital channels, and also built direct-to-consumer brands who rely heavily on performance marketing and data-driven marketing. We were working on a portfolio of consumer Internetbrands. I understand both of you came out of Science Inc, the startup studio/incubator?
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