Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Social Network 88

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

AUGUST 5, 2013

Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Raise the marketing bar. Today, marketing is all about immediacy. Don’t forget to measure all of your marketing efforts to see which ones are indeed cost effective. Maximize cash flow.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Startup Professionals Musings

JULY 6, 2012

Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Raise the marketing bar. Today, marketing is all about immediacy. Don’t forget to measure all of your marketing efforts to see which ones are indeed cost effective. Maximize cash flow.

Startup 94

Startup Outsource Development Sales Social Media 94