Demand Marketing Metrics Snapchat 
Startup Professionals Musings
MAY 10, 2019
Snapchat is almost exclusively a young person’s hangout, but you will likely find consumers of all ages on Facebook and Twitter. Integrate social media into your overall marketing strategy. Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement.
Startup Professionals Musings
FEBRUARY 24, 2017
Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.
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Tech Zulu Event
MARCH 22, 2016
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.
Both Sides of the Table
FEBRUARY 20, 2019
In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor). If your metric move immediate up-and-to-the-right? I’ve outlined above why I think boards are important so I won’t repeat it here.
LATechDigest
OCTOBER 26, 2016
Cornerstone on Demand brought together the area’s best & brightest for its fourth annual LA Tech Summit , once again hosted at the Fairmont. Lasky praised Snapchat’s rollout of Stories, admired Spiegel as a constant inventor, and hinted at a future product flow that is very unique. LA Tech has arrived.
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