Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

SEPTEMBER 21, 2010

Pasadena-based LeisureLink , a developer of distribution software for vacation rental, timeshare, and other specialty lodging providers, said today that it has launched a new product targeted at online rate pricing. Pricing of the new product was not announced. READ MORE>>.

Pricing 154

Pricing Tool Pasadena Demand 154

socalTECH

OCTOBER 26, 2010

Santa Monica-based TrueCar , the car pricing startup headed by Scott Painter, has announced a new product today, focused on used vehicle pricing. The new service shows consumers a price distribution curve, so that consumers can see how a used car might sell for based on actual, marketing listing prices.

Truecar 154

Truecar Pricing Santa Monica Guide 154

socalTECH

JANUARY 26, 2011

Santa Monica-based Demand Media , the online publishing network run by Richard Rosenblatt, had a huge reception in the public markets Wednesday, closing up 32 percent in its initial public offering. Demand, which debuted on the NYSE as DMD this morning, priced at $17.00, but soon shot up to as high as $25.00

Demand 164

Demand Media Southern California Santa Monica 164

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

Berkonomics

FEBRUARY 28, 2011

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

Demand 136

Demand Resource Pricing Study 136

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336

Startup Pricing Technical Review Marketing 336

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

Startup 418

Startup Venture Capital Sales Technical Review 418

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. A really great example of this is described by Steve Rentoid in Inventing Demand. He would put up ads.

eHarmony 204

eHarmony Marketing Startup Zag 204

Both Sides of the Table

SEPTEMBER 5, 2012

When convertible debt first started being introduced as a “faster, cheaper way to get startups funded” they didn’t have pricing built into them. ” And some seed stage investors told me, “I prefer not to fight over price now. They’ll get priced soon enough by a VC.” Enter “the cap.”

Startup 354

Startup Pricing Equity Venture Capital 354

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. A really great example of this is described by Steve Rentoid in Inventing Demand. He would put up ads.

eHarmony 196

eHarmony Marketing Startup Zag 196

socalTECH

MAY 2, 2011

We are an offer-based platform that allows users to negotiate the price they buy and sell tickets for, on the secondary market. The easiest way to think about it is that we're like the Priceline for the secondary ticket market. Wes Brodsky: The ticketing industry, since its inception, has been on a fixed price model.

Ticketmaster 253

Ticketmaster Pricing Sales Activity 253

Both Sides of the Table

SEPTEMBER 16, 2009

But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. The needs are too different as are the sales channels and marketing messages. Avoid the low end of the market – too elusive and hard to shake enough money out of them. And know that VC will be hard to come by.

Startup 389

Startup Customer Custom Resource 389

Both Sides of the Table

MAY 5, 2013

.” In the article I discussed the downside of raising capital at a too high of a price and referred people to a previous article I had written encouraging founders to raise “ At the Top end of Normal ” as opposed to stratospheric prices. And no amount of explanations, “we raised in a frothy market.

Pricing 302

Pricing Seed Funding Invest Venture Capital 302

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

Venture Capital 324

Venture Capital Pricing Startup Invest 324

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. There is a lot of pent-up demand.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Both Sides of the Table

AUGUST 30, 2010

My original thinking from Oct ’09 was, while I didn’t (and still don’t) have a crystal ball I worried that: consumers were over-stretched with debt (and make up 77% of the economy), unemployment would continue to rise, which in turn would drive the stock market south and cut the rate of M&A activity and VC investment even further.

Entrepreneur 298

Entrepreneur Venture Capital Technical Review Startup 298

TechCrunch LA

APRIL 28, 2020

Even as oil companies are getting crushed by the collapse of demand for energy in the wake of international shutdowns responding to the global pandemic, investors representing one of the world’s savviest financiers are placing a small bet on electric charging as the future of transportation.

Funding 267

Funding Pricing Los Angeles Customer 267

TechCrunch LA

MARCH 27, 2021

Rowe Price, Dragoneer Investment Group, and ICONIQ Growth. In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. The market for home services employs more than 5 million workers in the US and represents a trillion dollar global market.

SaaS 292

SaaS Glendale Statistics Los Angeles 292

socalTECH

APRIL 27, 2011

Casting doubt on the hopes of many electric automakers -- including Santa Monica-based Coda Automotive and Irvine's Fisker Automotive , not to mention oft-hyped Tesla Motors , the electric car firm of Elon Musk--the study found that the initial cost of the vehicles are "too high", even with high fuel prices. READ MORE>>.

Study 150

Study Westlake Village Demand Santa Monica 150

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285

Startup Product Demand Los Angeles 285

Both Sides of the Table

FEBRUARY 26, 2012

” The post talked about how to find the lowest acceptable price & terms in a deal through testing. You’ve got to have some wiggle room on price and on terms. She got you to drop price and include more licenses for free. Most people claim to not want to deal with the hassles of negotiating. Your IT Reviewer.

Development Team Review 293

Development Team Review Software Review Pricing Startup 293

socalTECH

JANUARY 14, 2011

The filing of an IPO by Los Angeles-based Boingo Wireless on Friday seems to indicate the interest in public markets by venture-backed, Southern California firms has not abated. The filing comes on the heels of Demand Media 's kickoff of its roadshow to Wall Street on Wednesday, after it set an initial pricing range on its own IPO offering.

Southern California 162

Southern California Santa Monica ReachLocal Legalzoom 162

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales 282

Sales Demand San Diego Funding 282

socalTECH

MARCH 17, 2011

Santa Monica-based Cornerstone OnDemand debuted on the markets Thursday in a strong showing, trading as high as $20.25 The firm was trading around $19.60, or 50 percent above its debut price in morning trading. Cornerstone is trading on the NASDAQ Global Market as CSOD. after its IPO debut a $13.00

Cornerstone OnDemand 164

Cornerstone OnDemand ReachLocal Southern California Santa Monica 164

Both Sides of the Table

JULY 22, 2010

Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. The more senior members you have (say you already have a CEO, CTO, VP marketing, VP Biz Dev, VP Products) then the less options you’ll need and vice versa.

Venture Capital 405

Venture Capital Pricing Startup Funding 405

InfoChachkie

JANUARY 21, 2019

Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand. Fashion companies usually ramp production, as demand increases.

Demand 160

Demand Pricing Product Equity 160

Both Sides of the Table

OCTOBER 1, 2009

In the first post in this three part series I described why I believe the VC market froze between September 2008 – April 2009. It is also a result of pent-up demand. When the market run started in March people were relieved that “the world wasn’t ending” so they started spending again. So why the ’09 bounce?

Venture Capital 269

Venture Capital Startup Funding Technical Review 269

socalTECH

MAY 27, 2014

Los Angeles-based uSamp , which develops surveying and sampling technology and services for the market research industry, said this morning that it has rolled out a set of new products. Pricing on the new products were not announced. Pricing on the new products were not announced. READ MORE>>.

Product 153

Product Sample Research Mobile 153

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review 277

Technical Review Competition Demand Sales 277

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. Ethan recruited a great team of people to help build this proposition including Lisa Robinson running marketing and Rahul Thathoo as CTO who have been working tirelessly for the past year.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

NOVEMBER 8, 2010

OPEC (the organization of petroleum exporting countries) is a cartel that was set up in the 1960′s and represents the interests of the 12 biggest oil producing countries in the world with the goal of increasing prices of oil, a good supplied in limited quantities to a world that had insatiable demand for the product.

Hulu 292

Hulu Technical Review Content Advertising 292

TechCrunch LA

MAY 3, 2022

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Remember Mary J.

Tool 179

Tool Custom Customer Marketing 179