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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Competitors: Google (Invite Media) , MediaMath , X+1. Includes 70,000 apps for all major mobile OS platforms, including Apple’s.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

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He built & IPOd Demand Media. But many people forget that we have 2 relatively recent IPOs that are substantive companies: TrueCar (Upfront backed) & Cornerstone OnDemand. We see big data storage solutions and processing platforms. He built & sold iMall in Internet 1.0 for $565 million to Excite.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

He knows the history of all of the payment gateways, mobile payment platforms, credit offerings, remittance companies, etc. GroupOn, Living Social, AdMeld, Gilt Group, Demand Media, ShoeDazzle, Tumblr, FourSquare, etc. Others that are experts in this field include Matt Harris at Village Ventures and Jim Robinson at RRE.

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