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NOVEMBER 9, 2016

Santa Monica-based Demand Media --in what looks to be a tumultuous day to for the stock market--said this morning that it will begin trading its common stock today on the New York Stock Exchange under the new ticker symbol, LFGR. The company is changing its name to Leaf Group Ltd.

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SEPTEMBER 30, 2013

Santa Monica-based Demand Media has announced a new head of the company''s domain name registration business this morning, saying it has named Steve Banfield as Senior Vice President and General Manager of the company''s Registrar Services business. Banfield will head up Demand Media''s Name.com and eNom businesses.

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APRIL 13, 2016

Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet. Demand Media acquired Cracked in 2007. READ MORE>>.

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JANUARY 7, 2013

Santa Monica-based Demand Media announced this morning that it has acquired domain registrar Name.com. Demand Media said that Name.com will help the firm as it prepares for the released of new top level domains (TLDs) this year. Demand Media said that Name.com is known for its strog retail footprint.

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SEPTEMBER 22, 2015

Santa Monica-based Demand Media is bolstering its efforts to reach out towards millennial women, and has acquired LEAFtv. Demand Media also said it has hired Geri Hirsch and Erin Falconer, the founders of LEAFtv, and will expand the LEAFtv brand.

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NOVEMBER 5, 2013

Santa Monica-based Demand Media said this morning that it has come up with a name for its domain name services group, which it is in the midst of spinning off into an independent company. Demand Media said the new company will be named Rightside Group, Ltd. , READ MORE>>.

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MAY 22, 2015

Santa Monica-based Demand Media has had another shuffle in its executive ranks, saying late Thursday that it has named Brian Pike, currently its Chief Technology Officer, to the role of Chief Operating Officer. Pike had joined Demand Media in November of 2014 from Rubicon Project, where he also served as CTO.

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JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. READ MORE>>.

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SEPTEMBER 19, 2016

Santa Monica-based Demand Media said on Friday that it has acquired UK-based The Other Art Fair , an art fair for emerging artists. Demand Media is led by Sean Moriarty. Financial terms of the acquisition were not announced. The Other Art Fair is based in London. READ MORE>>.

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AUGUST 4, 2015

Santa Monica-based Demand Media said Monday afternoon that it has named Wendy Voong as the company's new Chief Accounting Officer. Demand Media said Voong was responsible for Activision's SEC reporting and quarterly close cycle.

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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JULY 25, 2014

Santa Monica-based Demand Media said late Thursday that it expects the separation of its domain name services business, Rightside Group , on August 1st. demand media rightside group domain domainer spinoff name' READ MORE>>.

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MAY 7, 2013

Santa Monica-based online digital media publisher Demand Media keeps on getting bigger and bigger. The company said the growth in revenues came from "strong growth" on its owned & operated content and media properties, plus its acquisition of Creativebug, the arts and crafts instruction site.

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NOVEMBER 11, 2014

Santa Monica-based Demand Media said Monday afternoon that it has lost its CFO, Mel Tang, who the company said will depart at the end of the year. The announcement was made as Demand Media reported its third quarter 2014 results. demand media executive revenues quarterly' READ MORE>>.

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OCTOBER 31, 2016

Santa Monica-based Demand Media said on Friday that it will be changing its name, and will become Leaf Group Ltd. Demand Media did not say why it is changing its name, however, the company has significantly been shifting its business from Internet media, to an online marketplace business.

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MARCH 15, 2011

Santa Monica-based Demand Media has opened up access to its new fashion and beauty website, TypeF.com , which it has partnered with Tyra Banks to develop, the firm said today. According to Demand Media, the new site will "empower women of all shapes, sizes and styles" to discover their unique look.

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MAY 9, 2016

Santa Monica-based Demand Media reported its quarterly earnings Monday afternoon, revealing a precipitous decline in the company's content revenues. Demand Media said that its Content and Media revenues dropped 40%, from $22.5M in the first three months of 2015 to just $13.5M in Q1 of 2015 to $13.5M

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FEBRUARY 19, 2013

In a surprise move, Santa Monica-based Demand Media said Tuesday afternoon that it plans to explore separating its domain name and content businesses into two, independent, publicly traded companies.

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MARCH 6, 2015

Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. demand media executive' READ MORE>>.

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. READ MORE>>.

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MARCH 9, 2011

Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. Pluck is Demand Media's social media application.

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JUNE 14, 2012

Santa Monica-based online publisher Demand Media reported Thursday that it is shuffling its CFO, and is promoting its Senior Vice President, Finance and Treasurer Mel Tang to the CFO position. Current CFO Charles Hilliard becomes a Special Advisor to Demand Media's board of directors. READ MORE>>.

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JUNE 24, 2013

Santa Monica-based Demand Media has acquired Society6 , an online e-commerce marketplace centered around artists, the company announced Monday afternoon, as part of an effort to expand its content and media platform. artist acquisition merger marketplace ecommerce society6 media demand' READ MORE>>.

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MARCH 19, 2013

Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug , an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed. The firm was based in San Francisco.

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MAY 1, 2015

Santa Monica-based Demand Media announced late Thursday that it has named two new executives. Demand said it has named Rachel Glaser as its new CFO, and Tawn Albright as its EVP of Corporate Development. Glaser was most recently CFO of Move, Inc.,

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JANUARY 30, 2012

Santa Monica-based Demand Media , the online content publisher headed by Richard Rosenblatt, has seen the exodus of three of the firm's EVPs and founders. Larry Fitzgibbon, Joe Perez, and Steven Kydd apparently are all leaving Demand Media for "other opportunities." READ MORE>>.

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FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. demand media healthline health healthy advertising online livestrong' Financial details of the deal were not disclosed. READ MORE>>.

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JANUARY 13, 2014

Santa Monica-based Demand Media announced this morning that it has filed paperwork required for the planned separation and spinout of its domain name business. According to Demand Media, its new subsidiary, Rightside Group, Ltd. , According to Demand Media, its new subsidiary, Rightside Group, Ltd. ,

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OCTOBER 22, 2012

Santa Monica-based Demand Media announced today that it is powering a new Travel Channel for newspaper the Arizona Republic. According to Demand, it is launching the new brand on AZCentral.com , the online site for the Arizona Republic. Financial details of the win were not disclosed. READ MORE>>.

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MAY 12, 2011

Santa Monica-based Demand Media has appointed a new head of its eNom domain name registration services group, the firm said today. Demand Media said it has promoted Taryn Naidu to EVP and General Manager, eNom. Naidu has been at Demand Media since 2006, and previously served as CEO of Pool.com.

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MARCH 11, 2014

Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. The move looks to be part of a shift by Demand Media in its ad strategy, where it has begun to rely on third party, vertical publishers to help sell ads for its properties.

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NOVEMBER 7, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, announced its third quarter 2011 financial results on Monday, saying that it had a loss from operations of $3.3M, with a rise in revenues to $81.5M. READ MORE>>.

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5.

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MARCH 3, 2011

Santa Monica-based Demand Media said this morning that it has acquired CoveritLive , a developer of a live blogging platform used to provide real time commentary, reader polling, and questions and answers on live events. Demand Media was already a strategic investor in CoveritLive.

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MAY 24, 2013

Santa Monica-based Demand Media saw a big switchup in its executive staff Thursday, as the company said that Joanne Bradford, the firm''s Chief Revenue & Marketing Officer, has stepped down to pursue another opportunity. bradford executive revenue dossett jeff media demand' and Microsoft. READ MORE>>.

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AUGUST 8, 2012

Santa Monica-based Demand Media said yesterday that it has promoted Michael Blend to President and COO of the firm. Blend had most recently been leading Demand's content and media services. Demand Media said that Blend will continue to report to Richard Rosenblatt. READ MORE>>.

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DECEMBER 21, 2010

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO.

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