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AUGUST 8, 2010

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. According to Demand's IPO filing, the firm had a net loss of $6.00M on revenues of $114.0M of its revenues came from its Content & Media division, and $47.7M on revenues of $198.45M.

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JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site.

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AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? For Legalzoom, it's a very different model.

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MAY 7, 2013

Santa Monica-based online digital media publisher Demand Media keeps on getting bigger and bigger. The company said the growth in revenues came from "strong growth" on its owned & operated content and media properties, plus its acquisition of Creativebug, the arts and crafts instruction site. READ MORE>>.

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SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices.

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MARCH 19, 2013

Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug , an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed. The firm was based in San Francisco. and up per course).

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JUNE 8, 2010

Santa Monica-based Demand Media , the online content network headed by Richard Rosenblatt, said today that it has launched a new "Talent and Expert Network," which will highlight entertainment personalities through its site. Demand said it is working on two additional projects with Potts for its various media properties.

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OCTOBER 18, 2010

Jeff Dossett , the former CEO of adventure travel site AdventureLink and former SVP at Yahoo, has reportedly joined Demand Media as SVP of Content Partnership Development. Tags: demand media executive president adventurelink. READ MORE>>.

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MAY 5, 2011

Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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AUGUST 6, 2010

Santa Monica-based Demand Media announced Thursday that it has launched a new product, called Content Channels. According to Demand, the new product is aimed at online publishers, and will provide them with original content focused on attracting readers. Tags: internet journalism channels content media demand.

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FEBRUARY 16, 2011

Santa Monica-based Demand Media has named Lisa Kraynak as head of the firm's new fashion web site, typeF.com , which it is launching with Tyra Banks. Kraynak was most recently SVP of Digital Media for NBC Unviersal, and also has served at Viacom, City of New York, Intuit and iVillage.com. READ MORE>>.

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MARCH 3, 2011

Santa Monica-based Demand Media said this morning that it has acquired CoveritLive , a developer of a live blogging platform used to provide real time commentary, reader polling, and questions and answers on live events. Demand Media was already a strategic investor in CoveritLive. READ MORE>>.

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JANUARY 12, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. and $16.00

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NOVEMBER 5, 2012

Demand Media , the online media publishing firm headed by Richard Rosenblatt, reported record revenues and profitability, the firm said Monday afternoon, as its released its third quarter results. Demand Media was boosted by its video efforts and its partnership with YouTube, among other efforts.

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OCTOBER 31, 2011

Santa MOnica-based Demand Media is one of the new partners for YouTube , in the big original content programming push by Google's video site, the firm said today. YouTube, in a bid to bolster the content on the site, is launching a new original channels initiatives with plans to launch over 100 new channels in the next year.

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JUNE 29, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, has inked a partnership with outdoor retailer REI. Trails.com is Demand Media's online adventure site, providing trail guides, topographic maps, articles, and other outdoors-related content.

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

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JANUARY 26, 2011

Santa Monica-based Demand Media surged in its IPO debut Wednesday morning on the NYSE, rising as high as $25.00 Demand Media, which is headed by Richard Rosenblatt, operates a network of content focused sites, including LiveStrong.com and eHow. Demand Media is now trading on the NYSE as DMD.

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OCTOBER 21, 2009

Santa Monica-based Demand Media , the new media venture of former MySpace chairman Richard Rosenblatt, said today that it has just published its one millionth piece of original content, and is launching an effort to extend health care benefits to freelancers creating that content for the firm. READ MORE>>.

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OCTOBER 22, 2012

Santa Monica-based Demand Media announced today that it is powering a new Travel Channel for newspaper the Arizona Republic. According to Demand, it is launching the new brand on AZCentral.com , the online site for the Arizona Republic. Financial details of the win were not disclosed. READ MORE>>.

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JANUARY 26, 2011

Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media had initially filed for its IPO in August. per share, and above the initial 7,500,000 shares. Morgan Stnaley & Co.,

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JANUARY 21, 2010

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, disclosed today that the firm has signed on auto manufacturer Toyota as a customer. Tags: demand media toyota trailtracker offroad vehicle content. Financial details of the win were not disclosed. READ MORE>>.

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JULY 21, 2011

Santa Monica-based Demand Media , the online content publishing empire run by Richard Rosenblatt, is targeting a blog which has been posting internal documents and criticism of the company. According to a report from Forbes, the firm has sent a cease-and-desist letter to Demand Studio Sucks , alleging copyright infringement.

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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MAY 9, 2012

Santa Monica-based Demand Media , the online publishing business run by Richard Rosenblatt, announced its first quarter 2012 results yesterday, and also raised its fiscal 2012 financial guidance. Demand Media said it now expects full year 2012 revenues to be between $361.0M to $367.0M.

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JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Citing "numerous" sources, the report says that Demand will launch its public offering late in the week, as the firm completes its road show.

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DECEMBER 23, 2010

A report today says that the latest updates to Demand Media's S-1 are a result of government scrutiny over how the firm is accounting for content developed for its sites. Currently, Demand amortizes those expenses over five years, and apparently other publishing firms typically amortize those expenses over much less time.

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DECEMBER 15, 2009

Santa Monica-based Demand Media has been sued by Chip Meyers, the founder of Mania.com, according to a report today from paidContent.org. from Demand, over Demand Media' acquisition of his site in 2007. Tags: demand media lawsuit chip meyers mania merger acquisition legal.

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MARCH 11, 2014

Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. According to the two, Electus Digital will now offer exclusive premium ad sales representation for Cracked.com, including custom branded content and "high-impact" ad units on the site.

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OCTOBER 29, 2010

Santa Monica-based Demand Media is inching closer to its IPO debut, saying in an updated S-1 this morning that it plans to offer 7.5 Demand said in the filing it plans to sell 4,500,000 shares of the stock in the offering, with selling stockholders selling an additional 3,000,000 shares. READ MORE>>.

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JUNE 16, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Tags: demand media joost advertising video. Financial details of the partnership were not disclosed. READ MORE>>.

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AUGUST 7, 2012

Santa Monica-based Demand Media , the online content publishing firm run by Richard Rosenblatt, reported its second quarter 2012 financial results on Tuesday afternoon, saying that both its revenues and pageviews grew from year to year. Demand Media said it had total revenues of $93.1M

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NOVEMBER 4, 2009

Los Angeles-based Demand Media reported today that its Pluck product is being used by the NBA's Chicago Bulls, for a online community and social networking site. Demand said that BullsConnect.com allows fans of the team to connect with others, upload and share photos and videos, and more. READ MORE>>.

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MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. READ MORE>>.

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DECEMBER 17, 2009

Los Angeles-based Break Media , which operates a number of male-oriented video and other content sites, announced Thursday that the firm has inked a deal with IPTV firm Clearleap. Tags: break media video iptv cable content clearleap. Financial details of the agreement were not disclosed. READ MORE>>.

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues'

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MARCH 23, 2011

Santa Monica-based Demand Media , the online content firm headed by Richard Rosenblatt and which runs such sites as LIVESTRONG.com and eHow , said today along with image licensing firm Getty Images , that the two are in a joint licensing deal. Financial details of the licensing deal were not disclosed.

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