Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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socalTECH

FEBRUARY 27, 2015

Los Angeles-based Demand Media has sold its social media software arm, Pluck , to New York-based Sprinklr , the companies said Thursday. Pluck, which is based in Austin, was founded in 2003, and had been acquired by Demand Media in 2008 in a deal worth $56.3M. READ MORE>>.

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AUGUST 18, 2009

Santa Monica-based Demand Media , the social media firm headed by former MySpace Chairman Richard Rosenblatt, said this morning that it has made a minority investment in Toronto-based CoveritLive. Tags: demand media coveritlive venture capital social blogging. READ MORE>>.

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socalTECH

NOVEMBER 6, 2008

Santa Monica-based Demand Media , the media firm run by Richard Rosenblatt, former Chairman of MySpace, said Wednesday that it has launched a new service which automatically pulls up and links to related content on web pages. Pluck was a developer of social media software for web publishers. READ MORE>>

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Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. 57: 00 How do you rectify company mission and customer demand. Eric is so damn good.

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TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. All of the major internet-age media companies had their own mobile strategies.

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Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

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socalTECH

APRIL 19, 2010

Santa Monica-based Demand Media , the publishing and social media firm run by Richard Rosenblatt, announced today that it has appointed Peter Guber , chairman of Mandalay Entertainment Group, and Josh James , SVP and GM of Omniture, to its board of directors. READ MORE>>.

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Both Sides of the Table

JUNE 30, 2014

He has a long career in developing products and companies (such as Pogo, Excite@Home, Demand Media, The Daily Plate and now TasteMade) discussed much about his career choices and lessons. In the most recent episode, I interviewed Joe Perez , Founder of Tastemade. If you don’t know Joe, you should.

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socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

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socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure. Being one of the first in the mom media area has helped. What is Gloss Network?

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socalTECH

OCTOBER 18, 2021

Los Angeles-based on-demand livestreaming and podcasting company LiveOne--which until recently was known as LiveXLive Media--says it has acquired Gramophone Media, a New York-based artist and brand development company. LiveOne says the acquisition is the sixth for the company.

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Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. He created demand. He was riveting. But he was street smart and hustled.

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socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Did the TV stimulate search?

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Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s that’s where the customers are.

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socalTECH

FEBRUARY 21, 2020

Los Angeles-based sports and entertainment venue operator AEG , and on-demand, mobile fueling provider Fuelster Technologies , which is based in Porter Ranch, said this week that the two are in a new partnership where Fuelster will offer up on-demand mobile fuel delivery to fans at Staples Center and L.A. READ MORE>>.

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socalTECH

NOVEMBER 10, 2022

In more continuing turmoil at Twitter, new owner Elon Musk is reportedly ending the ability to work remotely at the social media company, and is demanding employees put in "at least" 40 hours in person at the office each week. The report--from Bloomberg--said that the new rules kick in immediately.

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socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's really the core focus for us.

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Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Mobile devices and apps enhance social interactivity.

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Startup Professionals Musings

JULY 10, 2021

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace.

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socalTECH

SEPTEMBER 27, 2012

In a proof that it's not all social media and e-commerce here in Southern California, number two ranking startup in The Wall Street Journal's ranking of the "Top 50 Startups" is none other than wireless hardware provider Xirrus , based in Thousand Oaks. That list included Laguna Hills-based Glaukos at number 7; Donuts Inc. ,

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Eric Greenspan

DECEMBER 5, 2009

Through the use of social networking, we have sold out all 150 spots available for this event two weeks before the date and recently added another 50 to accommodate the demand. Isn’t social networking amazing? We also got Yelp to throw in 200 eco-friendly swag bags and Kodak is soon to be a swag provider too!

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Tech Zulu Event

NOVEMBER 6, 2012

TechZulu is excited to invite you to a fireside chat with Greg Cargill, VP of Client Services and Social Media at BLITZ. Greg will share his experience on how to Successfully Build and Sell an Effective Social Media Marketing Agency. There will be plenty of FREE Pizza & Drinks!

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SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

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Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. The podcast will look even more like an on-demand version of radio than it already does.

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SoCal Tech Calendar

SEPTEMBER 7, 2011

Get tips on mastering social media and earning coverage for your company in the press and on the web. LAVA is putting together a panel of experts from the PR world, including journalists, bloggers and PR wizards to give you a map on how to navigate the world of public relations. Come join us for a stellar panel and great networking.

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TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Covid-19 foisted a hefty set of expectations on the e-learning industry, with companies building tools to help teach people remotely suddenly finding themselves in unprecedented demand.

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socalTECH

NOVEMBER 5, 2008

Santa Monica-based Livestrong.com, the online health site effort of the Lance Armstrong Foundation and Demand Media, said this morning that the site has rolled out a new application for the iPhone and iPod touch. The new application is available for free, through the Apple App Store. READ MORE>>

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TechCrunch LA

MARCH 18, 2019

Among these one can identify restricted access by corporations and governments, limited progress in technology deployment when the economic incentives are not aligned with (possibly short term) corporate interests, excessive use of social media for many forms of influence, etc.

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TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. Its success naturally spawns imitators and challengers.

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Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. They want the raw data versus a polished message.

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Startup Professionals Musings

JANUARY 24, 2018

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace.

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Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience. Marty Zwilling.

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Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

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