Demand Metrics Networking Pricing 
Startup Professionals Musings
MAY 30, 2022
Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Marketing shapes the concept, branding, packaging, pricing, and positioning. Optimize the total customer experience.
Startup Professionals Musings
NOVEMBER 30, 2022
While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Here is my list of key drivers that I find critical to thriving in big businesses, as well as startups: Networking to build and maintain key relationships.
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Startup Professionals Musings
AUGUST 10, 2022
My advice is to build the relationship first through networking, and find some common values and passion, before assuming that money and experience will solve all potential partner differences. Today, customer loyalty is based on the “ total customer experience ,” as opposed to price or service alone.
Startup Professionals Musings
SEPTEMBER 1, 2019
Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Marketing shapes the concept, branding, packaging, pricing, and positioning. Optimize the total customer experience.
Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” I also try to understand things like how you’re pricing your product, how your competitors price and what your pricing expectations will be in the future.
Startup Professionals Musings
NOVEMBER 4, 2019
I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Present at trade shows and network with your ten-slide pitch to build your following. Make sure your solution is defensible and unique.
Startup Professionals Musings
FEBRUARY 4, 2015
Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Marketing shapes the concept, branding, packaging, pricing, and positioning. Optimize the total customer experience.
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