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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Snapchat is almost exclusively a young person’s hangout, but you will likely find consumers of all ages on Facebook and Twitter. Use business metrics and tools to tune your efforts. Demand professional business skills and customer advocacy. Choose the best social media platform for your domain.

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How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy. Shape your business by design, not by default.

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Who Should be on Your Startup Board?

Both Sides of the Table

Yes, we all know that stories of Facebook, Snapchat and Uber where the founders had either board control or super voting rights by class structure but this is actually the exception and you shouldn’t blow up a good financing option over this issue. If your metric move immediate up-and-to-the-right? But it’s quite rare.

Startup 236
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LA TECH SUMMIT Celebrates Los Angeles’s Phenomenal Growth

LATechDigest

Cornerstone on Demand brought together the area’s best & brightest for its fourth annual LA Tech Summit , once again hosted at the Fairmont. Lasky praised Snapchat’s rollout of Stories, admired Spiegel as a constant inventor, and hinted at a future product flow that is very unique. LA Tech has arrived.