Remove Demand Remove Paramount Remove Sales
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Marketing 174
article thumbnail

How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

If you look at the industry, it's a roughly $100 billion industry, with about 80 percent of the revenue coming from the big six studios, Warner, Paramount, Disney, 20th Century Fox, and so on. Darren Marble: I spent the last ten years in enterprise sales, selling enterprise software and services to Fortune 500 companies.

Hollywood 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ten Of The Top Tech Companies For Employees In LA

socalTECH

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. positions on its site, ranging from software, sales, marketing, to finance. relationships and brand are paramount to get invited to review the best searches.". The now-public.

article thumbnail

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 101
article thumbnail

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 57
article thumbnail

Interview with Tobi Bauckhage, Moviepilot

socalTECH

Bauckhage talks about the firm's recent funding from DFJ Espirit, T-Venture, Grazia Equity, and others, and how the company has been helping studios like Twentieth Century Fox, Universal, Disney and Paramount market their upcoming releases. More and more, entertainment has transformed into a demand driven industry.

Startup 164
article thumbnail

What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

and we were met with weak demand, slow growth and high costs. It wasn’t just front-end processes like sales tools, marketing funnels, dynamic pricing, driver routes and so forth but we also had to build comprehensive systems to manage numerous warehouses across four different cities.

Startup 286