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Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The company said the new round would help keep massage therapists in its network with pricing that can be up to three times more than those therapists would make in their local markets.

Demand 274
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Demand Media Ups Article Count To 3 Million

socalTECH

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO.

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138
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Honk Launches On Demand Roadside Help Service, Raises $1.8M

socalTECH

Honk said it offers up roadside services for prices as low as $49, 24 hours a day, 7 days a week--and also claims to be 50 percent faster than services like AAA. Honk, which launched this morning, said that it has launched nationwide to help connect drivers with more than 20,000 tow and roadside assistance drivers nationwide.

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The Truth About Convertible Debt at Startups and The Hidden Terms You Didn’t Understand

Both Sides of the Table

When convertible debt first started being introduced as a “faster, cheaper way to get startups funded” they didn’t have pricing built into them. ” And some seed stage investors told me, “I prefer not to fight over price now. They’ll get priced soon enough by a VC.” Enter “the cap.”

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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. D=Decrease costs.

Marketing 201