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Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The company said the new round would help keep massage therapists in its network with pricing that can be up to three times more than those therapists would make in their local markets.

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138
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Honk Launches On Demand Roadside Help Service, Raises $1.8M

socalTECH

Honk said it offers up roadside services for prices as low as $49, 24 hours a day, 7 days a week--and also claims to be 50 percent faster than services like AAA. Honk, which launched this morning, said that it has launched nationwide to help connect drivers with more than 20,000 tow and roadside assistance drivers nationwide.

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The Truth About Convertible Debt at Startups and The Hidden Terms You Didn’t Understand

Both Sides of the Table

When convertible debt first started being introduced as a “faster, cheaper way to get startups funded” they didn’t have pricing built into them. ” And some seed stage investors told me, “I prefer not to fight over price now. They’ll get priced soon enough by a VC.” Enter “the cap.”

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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. D=Decrease costs.

Marketing 201
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Interview with Wes Brodsky, SaveFans

socalTECH

We are an offer-based platform that allows users to negotiate the price they buy and sell tickets for, on the secondary market. Wes Brodsky: The ticketing industry, since its inception, has been on a fixed price model. For example, at an event, say at the Staples Center, of the 20,000 seats they might have four or five price groups.