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Demand Media Prices IPO, Begins Trading Today

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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media had initially filed for its IPO in August. Zogenix, Green Dot, MaxLinear and ReachLocal. and Generation Partners.

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ReachLocal Up 15 Percent After IPO

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Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 Tags: reachlocal advertising small business exit merger acquisition. during the day. READ MORE>>.

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Cornerstone OnDemand Jumps In IPO Debut

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The firm was trading around $19.60, or 50 percent above its debut price in morning trading. The firm priced last night at $13.00, well above its initial $9 to $11 estimated initial pricing range. The firm is just the latest in a string of well received IPOs in Southern California, including Demand Media, RealD, Inphi Corp.,

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IPO Filings Keep Coming In Southern California

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The filing comes on the heels of Demand Media 's kickoff of its roadshow to Wall Street on Wednesday, after it set an initial pricing range on its own IPO offering. and ReachLocal. Firms which successfully reached the markets in the past year include Green Dot , RealD , Maxlinear , Inphi Corp. ,

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SoCal Racks Up Another Successful IPO

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Southern California appears to be on a IPO roll this month, with the pricing of Monrovia-based Green Dot 's IPO last night and expected trading today, following the successful IPO of Beverly Hills-based RealD last Friday.

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SERVIZ Expands To San Diego

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Sherman Oaks-based home services marketplace SERVIZ , the startup led by former ReachLocal founder Zorik Gordon, said Thursday that it has expanded its services to San Diego. SERVIZ helps homeowners book home services on-demand, including finding plumbers, handymen, and other home service providers. READ MORE>>.

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How Serviz Plans To Conquer The Home Services Industry

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In a world awash with on-demand startups, Los Angeles-based Serviz (www.serviz.com) stands out--not because of the market segment it is tackling, but because it was founded by two, very experienced serial entrepreneurs-- Zorik Gordon and Michael Kline. Zorik Gordon: We incubated this at ReachLocal, and spun it out in February of last year.

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