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Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse duediligence on the investors. Investor duediligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.
When my friend’s small business was struggling a while back, I suggested he add some socialmedia marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Socialmediademands two-way communication, rather than outbound only. But don’t stop there.
Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse duediligence on the investors. Investor duediligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.
Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse duediligence on the investors. Investor duediligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for socialmedia.
New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options. Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. Focus on the mainstream customer majority.
This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. They want the raw data versus a polished message.
Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse duediligence on the investors. Investor duediligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.
Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and socialmedia interactions, access to peer reviews, as well as the actual services experience. Infusing technology within the customer experience.
Back by popular demand, live website reviews to help you learn how the top-ranked website "STARS" earn the highest natural ranking in search. Learn how to improve rankings in the search engines using socialmedia, link building strategies, keyword selection, paid search and more. Techbizconnection. See [link] (more).
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for socialmedia.
Even a million users on your socialmedia site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.
Initially pinned as a generative AI startup for Twitter when it first hit the headlines back in April, the xAI website seems to suggest that the new startup will remain separate from the socialmedia platform, as well as Musk's collection of other technology companies. The post What Is xAI?
It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to socialmedia input on the design of future products. Some say it’s happening today because it’s new, and technology makes it possible. Welcome to the “Participation Age” of marketing.
It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to socialmedia input on the design of future products. Some say it’s happening today because it’s new, and technology makes it possible. Welcome to the “Participation Age” of marketing.
Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and socialmedia interactions, access to peer reviews, as well as the actual services experience. Infusing technology within the customer experience.
It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to socialmedia input on the design of future products. Some say it’s happening today because it’s new, and technology makes it possible. Welcome to the “Participation Age” of marketing.
It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to socialmedia input on the design of future products. Some say it’s happening today because it’s new, and technology makes it possible. Welcome to the “Participation Age” of marketing.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for socialmedia.
These trusted sources are a new breed of professionals who may soon carry the new title of “information curator,” evolved from the “museum curator” role, where a domain expert filters and communicates the important elements of a past civilization or technology. and books for entrepreneurs like “Think and Grow Rich.”
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
I want to know how many people, their level of tech sophistication, their age and their interests. And if we’re reflective, it’s also one of the most important success criteria for investors, senior executives, tech writers and virtually anybody involved in business leadership. So I thought I would. That’s a shame.
Internal corporate processes thwart innovation due to inherent inefficiencies of scale, high overhead, and the risk of impact on the corporate bottom line. Existing technologies have been “commoditized” globally. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services.
Stewart Roberts , President of Orange County of Tech Coast Angels. Topic discussion: Impact of socialmedia on startups and on funding leads for investors. Investment trends in startups that are about or related to socialmedia. How startup can leverage socialmedia to get investors attention.
But Friendster’s computer systems couldn’t keep up with the explosive growth (reportedly due to the complexity of the security model set up to control connections, privacy and authenticity of users) so MySpace was hot on the heels and swept up the market in a very rapid ascent. The Social Graph Will Become Portable.
I have seen too many careers and businesses fail due to projects that went off the rails. The technology and tools in this discipline have improved dramatically over the years, so be sure you stay current and knowledgeable over time. It’s amazing how quickly these activities lead to leadership or management opportunities.
He is a trusted technology and security consultant and public policy advisory to some of America’s most influential people and organizations. . Attackers use socialmedia and professional pages to understand their targets. By Kevin McDonald. The goal is to “phish” a person into taking actions they shouldn’t.
We would like give a huge thank you to SocialMedia Week and the supportive startup community here in Los Angeles. Stewart Roberts , President of Orange County of Tech Coast Angels. Topic discussion: Impact of socialmedia on startups and on funding leads for investors. Mark Suster , GRP Partners. The Sponsors.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for socialmedia.
Internal corporate processes thwart innovation due to inherent inefficiencies of scale, high overhead, and the risk of impact on the corporate bottom line. Existing technologies have been “commoditized” globally. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services.
Internal corporate processes thwart innovation due to inherent inefficiencies of scale, high overhead, and the risk of impact on the corporate bottom line. Existing technologies have been “commoditized” globally. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services.
Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. I suggest you use socialmedia, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.
They seem shocked to learn that most professional investors and advisors, myself included, routinely decline such requests, due to costly litigation and administrative nightmares. Potential investors don’t need this data, except perhaps as part of a final duediligence after an initial signed agreement.
As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. They have to be energized and able to adapt as the market and competitors demand. Once gone, customers won’t be back.
It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to socialmedia input on the design of future products. Some say it’s happening today because it’s new, and technology makes it possible. Welcome to the “Participation Age” of marketing.
While the epicenter of tech innovation is undeniably Silicon Valley, a tide of new hubs emerging across the globe are gaining recognition. We are very close to the University of Waterloo, and many talented undergraduates have taken internships and permanent positions with tech startups like HiMama. PanTrek connects U.S.
Internal corporate processes thwart innovation due to inherent inefficiencies of scale, high overhead, and the risk of impact on the corporate bottom line. Existing technologies have been “commoditized” globally. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services.
percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? According to emarketer.com , Facebook earns 65.5 That was $15.5 billion in 2015 alone.
10 Ways To Be Your Own Boss - A VC : Venture Capital and Technology , June 18, 2010 The folks at Behance and Cool Hunting asked me to talk at their 99% Conference a couple months ago. Creating Incremental Strategic Value - Ask the Angels , June 17, 2010 We can easily overlook the level of demand pull when we are assessing strategic value.
Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy. Use your knowledge of evolving needs and technology to add more value than competitors, and introduce clients to each other to build partnerships. Use visibility and socialmedia to pull clients in.
Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and socialmedia interactions, access to peer reviews, as well as the actual services experience. Infusing technology within the customer experience.
Be customer focused, not technology focused. New ventures with major innovations, called “ disruptive ” solutions, such as the advent of electric vehicles, require changes in support technologies, more marketing for customer education, and new government policies. Beware of the allure and demands of early adopters.
Project your costs as diligently as your revenues. On the other hand, if your solution is aimed at boomers or requires in-depth technical knowledge, crowdfunding may be futile. With a large number of unknown investors demanding details, you are highly exposed to potential competitors.
A C-corporation is more complex and expensive, and is recommended only if you expect to pitch to professional investors who demand preferred stock, or to more than 100 potential shareholders. If your strength is technology, find a co-founder who has a comparable strength in business, finance or marketing.
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