Demo SEM Technical Review 
Both Sides of the Table
MARCH 1, 2011
Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever.
Both Sides of the Table
APRIL 4, 2011
Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many adds came through organic SEO?
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