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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105
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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch LA

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 265
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8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Strive for breathtaking design, as well as function. Build a great team and nurture them.

Marketing 157
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7 Current Market Forces Bring Startup Opportunities

Startup Professionals Musings

Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Societal upheaval.

Marketing 135
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Customer 150
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UBTECH Robotics Rolls Out Interactive Robot Kit

socalTECH

Los Angeles-based educational robot developer UBTECH Robotics said today that it has rolled out a new, interactive robot kit, the Jimu Robot BuilderBots Kit. According to UBTECH, the new robot kit lets kids build two different robots, the GrabberBot and DigBot, or a robot of your own design.

Education 138
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GoGuardian Expands Into New Offices

socalTECH

El Segundo-based GoGuardian , which develops software for the education market, has expanded into new offices in El Segundo, at the former Raytheon site. According to GoGuardian, the new office is in Raytheon's building R23, an industrial warehouse that previously had held engineering design and prototyping for Raytheon.