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The Future of Advertising will be Integrated

Both Sides of the Table

One company that I previously wrote about trying to change this industry is, Solve Media , (I am not an investor) has created an interesting ad unit designed to drive up brand “engagement&# and recall. So people will spend money online to get you to sign up for credit cards or Netflix but not to change your laundry detergent.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter. When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. Before, people would sit down to watch Netflix at their desktop. It''s a very fractured process. That''s not true now.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. It has just been released to wide audiences November 2010 – mostly in response to the growing popularity of Netflix and ironically the introduction of the ABC.com player on the iPad.

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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

PortalOne , which is building an immersive gaming platform that describes itself as hybrid in more ways than one — it mixes games with a game show/talk show format, and it’s designed to work across various devices from mobile through to consoles and VR headsets — has picked up $60 million.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing? That’s a shame.

Writing 356
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Top Tips for Streaming Services: Cutting the Cord the Smart Way

Tech Zulu Event

Streaming services are designed to be easy – open an app, hit play, and you’re pretty much just where you want to be. Netflix has both quantity and quality.but isn’t very timely. Netflix has both quantity and quality.but isn’t very timely. In Playback Settings, you can switch your playback to “High.”

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