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I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. ” F**k.
The grant program was designed to remove financial barriers for women and minority-owned businesses by giving them access to no-strings capital. The grant scheme is keen to accept applications from a range of female visionary founders, whether your business develops Software as a Service (SaaS) solutions or retails food and beverages.
The conversations bleed into the sales messages the next time, they wend their way into software designs and form the plan of attach against competition. I often advise these CEOs to make the tough choices early in the company’s history – either move up North or build your tech team in LA. What about offshoring?
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