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How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. I learned the hard way.

Product 408
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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. It is what Seriously was designed to do. They also had much experience before that. Clear path to execution. And Seriously.

Funding 373
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Indeed Targets Tech Talent In Los Angeles

socalTECH

Online job search site Indeed is taking aim at Southern California's high tech market, with the launch of its Indeed Prime in the market. According to Indeed, the service--specifically targeted at technology talent--will give employers access to a "curated pool" of people, based on coding skills, educaiton, and work experience.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

But until recently we had not made these tools available to non-technical people – namely marketers who want to control their campaigns without necessarily wanting to call in the IT team to implement tools. So now even if you’re not technical you can get a little awe.sm , a solution targeted at businesses. Today awe.sm

Marketing 307
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Interview with Kevin Hell, EvoNexus

socalTECH

Running that effort is Kevin Hell , the founder of DivX, who we caught up with to learn more about EvoNexus and how the group is trying to help grow technology startups in San Dieog. Is there a screening process or criteria for firms to use the facilities? Once they pass that, they get into the incubator. So, that't the foundation.

Incubator 212
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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. And they have access to some of the most talented technology entrepreneurs so this is a worthy goal for them. ” Fair play.

Startup 361
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Congrats To The Spotlight: LA Tech Summer Presenting Companies at CalTech

Tech Zulu Event

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. It’s a gathering of friends and tech enthusiasts of all stripes. This Spotlight takes place Thursday, July 14, at The California Institute of Technology (CalTech).

CalTech 100