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The Impact Matrix: Prioritize Your 2013 Initiatives Using This Startup Ninja Tool

InfoChachkie

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. Share and Enjoy.

Tool 255
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

After repositioning the company as a developer of high-end, premium products, Steve was excited to execute a marketing campaign. Although the engineers were a bit miffed, having spent over a year developing the fastest board on the market, they indicated that they could slow the board down 10%. Good News Bad News.

Marketing 271
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Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?

InfoChachkie

Sales Guy who can package and promote the opportunity, but who has minimal product development capabilities. In the instance of the Tech Guy, the VC might be concerned that he will focus too much on developing cool product features and potentially ignore non-product issues. Share and Enjoy.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Offers Advertisers Video Skimlinks.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales. A leading online merchandiser doubled its conversions at a cost significantly lower per sale as compared to its historical baseline.

Content 171
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS.

Startup 269