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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Real growth always requires real marketing.

Startup 134
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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Real growth always requires real marketing.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154
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8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Real growth always requires real marketing.

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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

Make sales and customer service friendly. Develop marketing messages based on their values. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

Make sales and customer service friendly. Develop marketing messages based on their values. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media.