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ReachLocal Expands Reporting Tools

socalTECH

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. reachlocal reporting software saas marketing local business' READ MORE>>.

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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

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BlackLine Systems Files For IPO

socalTECH

Woodland Hills-based BlackLine Systems has filed for an IPO, saying in an S-1 filing that it is looking to raise up to $100M in an IPO on the NASDAQ Global Select Market as BL. BlackLine develops accounting software, which is used for managing the financial close process at companies. Tucker owns around 15.6% of the company.

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BlackLine IPO Expected Next Friday

socalTECH

The IPO of Woodland Hills-based BlackLine Systems , the developer of accounting and financial close software for the enterprise market, looks to be targeted for next Friday, October 28th, according to the NASDAQ IPO Calendar. The IPO date would infer pricing of BlackLine's IPO on Thurday, October 27th. and $15.00

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BlackLine Soars In IPO Debut

socalTECH

Woodland Hills-based BlackLine Software , the developer of accounting close software, soared in its IPO debut on Friday, and was trading up more than 45 percent in morning trading on the NASDAQ Global Select Market. BlackLine was trading around $24.79 at around 12:50PM EDT, up $7.79 from its IPO debut price of $17.00

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BlackLine Software Prices IPO

socalTECH

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine will start trading Friday morning on the NASDAQ Global Select Market as BL. earlier this week.

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Interview with Mike Whitmire, CEO and Co-founder, FloQast

socalTECH

For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. He comes from a SaaS background, and enterprise software.

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