Startup Professionals Musings

FEBRUARY 24, 2019

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 107

Marketing Invest SEM Startup 107

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. If you’re just a content company your advantages are too small to win on the web.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

AUGUST 18, 2010

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Details on the new private investment was not disclosed. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group. READ MORE>>.

SEM 174

SEM Funding San Diego SaaS 174

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics 346

Metrics Startup SEO Customer 346