Interview with Matthias Galica, ShareSquare
socalTECH
JANUARY 24, 2011
To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. Once we get to scale, it will start generating a network effect.
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