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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346
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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Business Development - Biz Dev is hard. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. They are silent.

Press 415
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Why Recruiting Isn’t Over When an Employee Accepts Your Offer

Both Sides of the Table

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. I’d want to secure permission from the employee to issue a press release.

Press 341
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Isolate marketing from sales for maximum customer focus.

Startup 151
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Verve Wireless Expands Exec Team

socalTECH

San Diego-based Verve Wireless , the developer of mobile publishing and advertising applications, announced today that it has hired two executives. Verve said that it has appoint Dan Hodges as Chief Revenue Officer, and Aimee Irwin as SVP Business Development and Publisher Network. READ MORE>>.

Press 165
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press. But don’t pick a fight with the press. It’s the job of the press to hold us all to account and question our conduct, our performance, our accuracy our businesses. All press isn’t good press.

Startup 329
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. They will call you back.

Marketing 141