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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company. There are many out there and many books have been written on the topic.

Sales 328
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7 Winning Business Writing Pointers For Entrepreneurs

Startup Professionals Musings

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.

Writing 125
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Are you a dictator about sales deadlines?

Berkonomics

Everyone who manages a company, a workgroup or a sales force wants to write as many new deals as possible and is usually wary about doing anything that might threaten the positive outcome of a pending sale. Do so within the offer document and with a personal comment with delivery of the offer.

Sales 156
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Don’t Sweep Feedback Under the Rug

Both Sides of the Table

Unless you work in sales and you can compare cold, hard numbers let’s just be honest about the subjectivity. I next write a paragraph to describe what I mean by each comment. Next time write it down when it happened. Don’t have your staff write their own reviews. Put it in writing. That will never fly.

Startup 297
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Modern Entrepreneurs Need To Learn How To Write

Startup Professionals Musings

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. You have to be able to communicate effectively in all the common forms, including business writing, as well as talking, presenting, and producing videos.

Writing 109
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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

In fact, the process of organizing and documenting these elements is the best way to make sure you understand the answers yourself. It only takes a little extra work to make it a professional document, with a cover page, table of contents, headings, and page numbers.

Startup 102
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Give Your Teams Swiss Army Knives

Both Sides of the Table

The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO. I was the laggard.

Sales 296