Is your strategic partnership just a glorified press release?
Berkonomics
FEBRUARY 2, 2023
Celebrating that strategic partnership Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. And sometimes that’s all we end up doing. Call it a “press release partnership.” Or an opportunity missed. Or a relationship not nurtured.
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