Sell at the top? Avoid the race to zero!
Berkonomics
FEBRUARY 23, 2023
When do you sell your company? Obviously, we all want to sell at the top. And there is the problem. How do you know when you are at or near that right point to sell for maximum value? Those of us in the business of calculating (guessing) this mythical peak in value often make the same mistake as our entrepreneurs. We hang on just a little bit longer, expecting continued or accelerating growth and value as in previous periods of the same.
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