April, 2008

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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture. A culture is the values and practices shared by your team.

Sales 45
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Make a Big Splash without Spending Big Cash

Frank Addante

I was in the process of writing this post, and then I got this comment from a reader challenging my last post (particularly, our presence at ad:tech San Francisco.) While John and I likely disagree on management style and approach, we do agree on the right questions to ask (not the way of asking, but the questions themselves). Interestingly enough, we asked ourselves at the Rubicon Project.

Writing 40
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STEM - Building A Better Tomorrow

AeA Los Angeles Council

The AeA, along with 140+ other firms, signed a letter to our U.S. President on April 16th, with the hope of addressing our country’s competitive position in the world as it relates to Science, Technology, Engineering & Math (STEM). Here are the contents of that plea: Dear Mr. President: As leaders of America’s business, academic and research communities, we are deeply concerned about the state of our country’s competitive position in the world.

AeA 40
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STEM - How important do you think it is?

AeA Los Angeles Council

Of the 30 top world economies , 29 have common high-quality standards and common science & math curricula -- and one – the United States – does not. On an international scale, the U.S. typically scores towards the middle of the pack in math & science understanding. I'm interested in how many readers of this blog believe that STEM education will make a difference to U.S. global competitveness?

AeA 40
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Greening the Workplace with TELEWORK

AeA Los Angeles Council

Check this out: We could save 1.35-billion gallons of fuel and $4.5-billion dollars (at the current price of $3.33) if everyone with the potential to telework did so just 1.6 days a week. The Environmental Protection Agency calculates that the saved fuel would prevent 26 billion pounds of carbon dioxide from being released in the atmosphere. Telecommuting is perceived as a significant benefit by employees.

AeA 40
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Make a Big Splash without Spending Big Cash

Frank Addante

I was in the process of writing this post, and then I got this comment from a reader challenging my last post (particularly, our presence at ad:tech San Francisco.) While John and I likely disagree on management style and approach, we do agree on the right questions to ask (not the way of asking, but the questions themselves). Interestingly enough, we asked ourselves at the Rubicon Project.

Writing 40

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In-Box or Out? New Anti-Spam Law draws supporters & opposition

AeA Los Angeles Council

Over the last few years, the fight to curb the ever-increasing amount of unsolicited spam email has generated a lot of debate and just as much state & federal legislation. Had it not been for the 2003 federal law called CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing), which preempted many state anti-spam laws, California would have had one of the toughest in the country.

AeA 40
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Rubicon Project Update - Free Ad Server Launch and Visit Us at ad:tech San Francisco

Frank Addante

Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project's news on this blog. I've been trying to figure out how I can balance both without compromising the lesson-oriented posts. So, I'm going to label any Rubicon Project news with "Rubicon Project" first in the title for easy identification.

Journal 40
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Rubicon Project Update - Free Ad Server Launch and Visit Us at ad:tech San Francisco

Frank Addante

Although I try to keep this blog very focused on entrepreneurial lessons and stories, a lot of people have requested I share some of Rubicon Project's news on this blog. I've been trying to figure out how I can balance both without compromising the lesson-oriented posts. So, I'm going to label any Rubicon Project news with "Rubicon Project" first in the title for easy identification.

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High Tech is Hot -- and CA is on fire!

AeA Los Angeles Council

California's high-tech industry added more than 21,000 jobs last year, and is maintaining its place as the nation's industry leader. According to the AeA 2008 Cyberstate's report, California's technology workers earned an average wage of $101, 200 (112% above the state's average private-sector wage.) By the numbers, California has 940,700 high-tech workers, a high-tech payroll of $95.2 billion and 43, 400 high-tech enterprises.

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Environmental Stewardship

AeA Los Angeles Council

"More states are weighing environmental legislation on everything from how electronic products can be recycled to what materials can be used in products. 'This industry wants to make sure whatever plan a state comes up with is logical and doable." -- Christopher Hansen, AeA President & CEO UPCOMING GREEN EVENTS: 04/29/08 - "High Tech Innovation / Green Engineering Awards" Mix with the A-list of extraordinary innovators who are making amazing contributions to the high tech world, while keepin

AeA 40
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Find a Simple Way to Tell a Complex Story (and another video!)

Frank Addante

Check out this video and then read the rest of this post:I talk about simplicity all the time. In general, I think a lot of companies focus too much on "how" they do things instead of "what" they do. It's an easy trap to fall in, particularly in startup companies that are so product focused. We get so hung up in the product and the technology and forget to describe to people why they should use.

Product 40
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Find a Simple Way to Tell a Complex Story (and another video!)

Frank Addante

Check out this video and then read the rest of this post: I talk about simplicity all the time. In general, I think a lot of companies focus too much on "how" they do things instead of "what" they do. It's an easy trap to fall in, particularly in startup companies that are so product focused. We get so hung up in the product and the technology and forget to describe to people why they should.

Product 40